Launching Campaigns
Creating, scheduling, targeting and localising campaigns.
Create and run campaigns
From brief to activation: launch, create, schedule, target, activate and measure a campaign.
1How campaigns work: playback strategies, touch-points and status Explanation
Understand what a campaign is made of, what the playback strategy pills and status values on the Campaigns list mean, and what each campaign tab controls.
2Launch a new campaign How-to guide
Start a campaign from Launch a New Campaign: describe it to the AI assistant by typing or speaking, or write the brief yourself, then review and save it.
3Generate storyboard, copy and creative with AI How-to guide
Turn a saved campaign brief into a storyboard, copy, a preview and production-ready assets for every enabled touch-point, refining each stage as you go.
4Add a campaign to play on a digital signage display How-to guide
Connect a campaign to a display through its playlist, upload an image or video for that playlist, and activate it so the display starts playing it.
5Schedule a campaign How-to guide
Add 1 or more schedules to a campaign so it plays at set times, on a repeat pattern, or only while each store is open.
6Target a campaign How-to guide
Build AND/OR targeting rules on a campaign's Targeting tab so it plays only in the stores, on the displays, or for the audiences that match.
7Activate or deactivate a campaign How-to guide
Turn a campaign on or off with the toggle on its detail page, or activate and deactivate several campaigns at once from the Campaigns list.
8Prioritise which campaigns play first How-to guide
Set the order in which active campaigns are presented for a display type from the Campaign Prioritisation button on the Campaigns list.
9Review campaign performance in Insights / Analytics How-to guide
Read playback, views and engagement for your campaigns by display type and location, and download the raw reports as CSV or JSON.
Localise campaigns
Play the right campaign in the right store, on the right display, at the right moment.
10Localise campaigns with store segments How-to guide
Group stores into fixed or variable segments, assign the segments to stores, and target a campaign at a segment so it plays only in those stores.
11Target campaigns at specific displays with display tags How-to guide
Create display tags, assign them to individual displays, and target a campaign at a tag so it plays only on those screens.
12Localise campaigns by visitors' reason for visit How-to guide
Play a campaign in a store when more than a set percentage of the visitors waiting in its queue are there for the same reason.
13Localise campaigns by the skills of staff on shift How-to guide
Play a campaign only while a staff member who speaks a given language, and is set to Available, is on shift in the store.
14Target passers-by using computer vision at the edge How-to guide
Play a campaign when the webcam on a display detects a passer-by of a given gender, with the model running on the device so no images leave the store.
