Personalisation & AI

Triggered campaigns, QR Control, customer and decisioning data, AI models and agents, and proximity personalisation.

1

What are triggered campaigns? Explanation

Understand what a triggered campaign is, what can trigger it, and how it differs from an on-rotation campaign.

2

Update a campaign's interaction settings How-to guide

Set how long a QR Control campaign's pop-up message shows on the visitor's phone and when the display clears the interaction.

3

How QR Control works Explanation

QR Control shows a dynamically changing QR code on a connected display; scanning it lets a visitor browse and play that display's QR Control campaigns from their phone.

4

Enable QR Control and set the default QR code settings How-to guide

Turn on QR Control so connected displays show a dynamically changing QR code, then enable it on a running campaign so visitors can scan in and play it from their phone.

5

Change the QR code size, colour or position on a display How-to guide

Override the default QR Control settings for 1 display so its QR code fits the screen and the content around it.

6

Let retail staff activate triggered campaigns How-to guide

Enable the Staff Tablet touch-point so store staff can play a triggered campaign on a display while talking to a visitor.

7

Connect a triggered campaign to an AI agent interaction How-to guide

Play a triggered campaign on a display when an AI agent or chatbot recognises a visitor's conversational intent.

8

Trigger campaigns from customer or decisioning data How-to guide

Connect your CDP or decisioning platform to the Visitor API and target triggered campaigns on the data it sends.

9

Use customer and decisioning data to personalise the store visit Explanation

How visitor data flows from your CDP through the Visitor API to displays, staff tablets and HQ insights during a store visit.

10

Connect your mobile app or third-party system to the Visitor API How-to guide

Authenticate your own app or a third-party site with the Visitor API, and pass Store Code and Display ID to it with tokens.

11

Connect AI models and providers How-to guide

Register your OpenAI, Google Gen AI and LTX API keys under Platform Admin → AI Models / Integrations so the AI assistant can create campaigns, and set retry behaviour.

12

AI agents and skills reference Reference

The AI skills the platform runs when it creates a campaign, what each produces, which model it uses, and the inputs it draws on.

13

Enable proximity personalisation with MIST How-to guide

Connect your Juniper MIST account, map stores to MIST sites and displays to zones, so displays personalise as a visitor's phone enters a zone.

14

Does computer vision store images of shoppers? FAQ

No — the vision model runs on the player at the edge and only anonymous audience attributes are used to target campaigns.

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