Personalisation Hub enables retailers to deliver connected, one-to-one experiences across web, mobile and on digital signage in-store -> all from a single, secure platform running in your own cloud environment.
We built the platform from the ground up to bridge the gap between online and offline, helping retailers surface relevant experiences at every stage of the customer journey -> not just to serve ads.
“For over seven years, we’ve been building and refining Personalisation Hub working alongside one of Australia’s largest telcos -> powering localisation and personalisation across every retail store nationwide. The platform has endured every enterprise stress test imaginable -> from cyber-security and resilience to fault-tolerance and scalability -> and is now designed to run seamlessly within each client’s own cloud (VPC) environment.
Our journey began in 2018 with a simple challenge: how do you demonstrate the platform’s real-time personalisation capability on digital signage in retail? The answer came unexpectedly -> by connecting Google’s Dialogflow (BERT) to our platform. Suddenly, I was talking to a TV screen… and the content was changing live, in response.
That moment defined our focus: building a platform optimised for hyper-personalised, real-time experiences that understand and respond to intent -> conversationally, visually and contextually.
Today, Personalisation Hub is evolving toward its ultimate vision: enabling brands to generate and deliver hyper-personalised video campaigns in real-time, powered by Generative AI at the Edge.”
Rob Geerdink, Founder & CEO
Personalisation Hub is a self-hosted, self-optimising platform that reinvents how enterprises deliver omnichannel personalisation across every touchpoint.
Build one campaign – then seamlessly launch it everywhere: your website, mobile app and on digital signage in-store.
The platform transforms the campaign creation workflow by enabling marketing teams to leverage the best-available AI models at every stage – whether that’s using OpenAI, Gemini, Anthropic, Amazon Bedrock, or your own custom models – each decision is powered by the right intelligence for the right task.
Personalisation Hub runs on the retailer’s own domain, data, agents, models and security controls – with zero vendor lock-in and full data sovereignty.
In physical retail, visitors are identified the moment they arrive, enabling real-time personalisation throughout the in-store experience. Full transaction visibility means every retail sale feeds directly back into attribution and ongoing campaign optimisation – creating a closed-loop, self-optimising personalisation ecosystem.
Your first-party data is your competitive advantage.
With Personalisation Hub, you can securely activate it across all channels -> within your own cloud, on your domain and behind your firewall.
Seamlessly Activate Your First-Party Data to Drive Personalised CX
Turn insights into action -> without ever handing data to a third party.
Prioritise Ad Spend Based on Store Visit & Interaction Data
Direct spend toward high-intent audiences proven to engage and convert in-store.
Optimise Marketing Spend Through Closed-Loop Attribution
Measure the true impact of every campaign by linking online exposure, store visits and in-store purchases.
Most personalisation tools were designed for eCommerce.
Personalisation Hub was built specifically for bricks-and-mortar retail, enabling you to extend digital personalisation into every physical store.
One customer journey. One consistent experience. One source of truth.
Connect your entire retail ecosystem through a single, intelligent platform that delivers contextual personalisation in real time.
Every touchpoint. Every screen. Every experience -> perfectly in sync.
AI is not an add-on -> it’s in the platform's DNA.
Personalisation Hub is built to leverage AI Agents and GenAI at every layer, from data orchestration to creative execution.
Built for today’s AI era -> and ready for what's coming next.
See exactly what’s working -> from first impression to final sale.
Ability to track every impression, interaction, and conversion across all touchpoints, including in-store.
Connect advertising campaigns to real-world sales.
Support a consistent & personalised experience across all channels.
Surface relevant customer insights to staff (including all details on store/branch visits)
Amazon Signage Stick is an affordable, enterprise-ready media player purpose-built for commercial digital signage – delivering reliable 4K playback at a fraction of the cost of traditional hardware.
Personalisation Hub comes preloaded on Amazon Signage Stick, giving retailers an immediate path to data-driven, personalised in-store experiences – at any scale, from a single store to a national network.
As the only Amazon Signage CMS partner built from the ground up for retail personalisation, Personalisation Hub runs entirely within your own AWS Virtual Private Cloud – on your domain, your data and your security controls. No shared infrastructure.
Most retail media platforms sell screen time. Personalisation Hub sells the right moment. It runs entirely inside your own AWS environment and reads what’s happening in each store right now. It then shows every shopper a relevant ad at the shelf edge, so each slot is worth more.
Why retailers choose Personalisation Hub:
The result? Higher-yield retail media that shoppers welcome and brands keep coming back to.
Using the latest Cloud Technologies, Highly-Scalable & Fully redundant architecture. The Platform is designed (from the Ground-Up) for Enterprise Clients.
As the Platform is Self-Hosted, it sits behind your Existing Security / Privacy / Compliance Infrastructure
Try Before you Buy: Run a free internal demo/POC, then simply add the platform subscription to your AWS bill.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
Platform Pricing is Negotiable for Clients with Large Store/Display Volumes & based on Longer Commitment Term (1/2/3 years).
Personalisation Hub is a self-hosted personalisation platform for businesses with physical locations. It combines live store context (time, weather, stock) with your own customer data and personalises websites, apps and in-store screens in real time. It runs in your own AWS account.
Businesses with physical locations: stores, venues and branches
Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
Self-hosted in your own AWS account (VPC) and on your own domain.
Any digital signage device, alongside your existing app and systems.
Typical installation takes about 1 hour 15 minutes, as stated on the AWS Marketplace listing.
30-day free trial on AWS Marketplace, then billed through your AWS account.
Last updated
Personalisation Hub is installed from AWS Marketplace into a private VPC in your own AWS account, on your own domain. There is no shared multi-tenant service.
Your store, campaign and customer data stay in your account, in the AWS Region you choose at installation.
Help Centre: Where is my data stored and how is the platform secured?, Install Personalisation Hub from AWS Marketplace
A little over one hour end to end. You launch a single CloudFormation stack from AWS Marketplace and run the Installation Wizard.
The wizard asks for a Master Admin account, the environment type and size, and your platform domain, and then provisions the full stack.
Help Centre: Install Personalisation Hub from AWS Marketplace, Step 1 — Deploy the platform through AWS Marketplace, Step 2 — Run the Installation Wizard
In your own AWS account, in private subnets. It is encrypted at rest with customer-managed KMS keys and in transit with TLS.
The core database is Amazon RDS for PostgreSQL. Campaign assets and backups are in Amazon S3, logs and analytics are in Amazon OpenSearch Service, and cache and session data are in Amazon ElastiCache. You can also restrict platform access by IP address.
Help Centre: Where is my data stored and how is the platform secured?, AWS deployment: resources provisioned, Step 7 — Restrict platform access by IP address
A set of microservices on Amazon EKS, with managed AWS services for data, messaging, search and encryption.
Components scale independently. Outbound calls, such as those to AI model providers, leave through a Squid proxy.
Help Centre: AWS deployment: architecture, AWS deployment: prerequisites, AWS deployment: lifecycle management
Yes. The AWS Marketplace subscription includes a 30-day free trial of the licence, and you can cancel at any time.
AWS infrastructure costs are billed separately, through your own AWS account.
Help Centre: Is there a free trial?, AWS deployment: prerequisites
