Fashion & Department Stores
Shoppers research online and decide in store. Personalisation Hub joins the two, so your windows, screens and fitting rooms respond to what each shopper came in for.
30 days free, then billed through your AWS account.
Live in store
Localisation data
Store context, live: time, weather, stock
Time
Store calendar
Sat 11:20am · weekend
Weather
Weather feed
Cool · 15°C
Stock
Inventory
Knitwear · sizes S–L in stock
Personalisation data
Your own first-party data, from your systems
Customer status
Your CRM
New to brand
Profile
Your CDP
Browsed knitwear online · 3 visits this week
Next best action
Your decisioning engine
First purchase · 15% off knitwear
Recognised via app on arrival
From your CDP, CRM and decisioning. Stays in your cloud.
Personalisation Hub
Picks the next best experience
yourbrand.com
For you
Your knitwear edit is in.
New season knits, level 1.
Shop now
Website
For you
Welcome in. 15% off your first knit today.
View offer
Mobile app
Your knitwear edit is in.
New season knits, level 1.
Window screen
New season knits · 15% off your first purchase
Fitting-room screen
At a glance
Personalisation Hub is a self-hosted personalisation platform that turns online browsing into in-store sales for fashion and department stores. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, window screen and fitting-room screen in real time. Results are measured from screen to sale, and everything runs in your own AWS account.
Best for
Fashion and department stores
Outcomes
In-store conversion, Average transaction value, Click and collect add-ons, Footfall
Touchpoints
Website, Mobile app, Window screen, Fitting-room screen
Data used
Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
Deployment
Self-hosted in your own AWS account (VPC) and on your own domain
Devices
Any digital signage device, alongside your existing app and systems
Try it
30-day free trial on AWS Marketplace, then billed through your AWS account
The outcome
More browsers become buyers, and every basket leaves fuller.
One campaign adapts itself to every store, window and screen size, with no re-briefing for each format.
Online browsing intent follows shoppers into the store and turns into try-ons and sales.
Customer data stays on your domain and in your own cloud, with no reliance on third-party cookies.
The visit, personalised
1
Web, app and store site
The store site shows what's in stock nearby and lets shoppers book a styling session.
A reason to visit this week.
2
Shopfront screens
Window creative adapts to the audience walking past and the local weather.
More people walk in.
3
In-store screens and QR
QR Control lets shoppers browse the range on any screen from their own phone.
Engagement without waiting for staff.
4
Virtual queue
Shoppers join the fitting-room queue and keep browsing until a room is free.
More items tried on, fewer walk-outs.
5
Click and collect check-in
Arrival check-in has the order ready, with a relevant add-on on the counter screen.
Collection becomes a second sale.
Start with what you need
Most teams start with one capability. Each one connects to the rest of the platform.
Fitting rooms, styling sessions and alterations, booked or queued.
Explore queue management
Window and in-store screens that change with who's walking past.
Explore digital signage
Orders ready the moment the customer arrives, with an add-on to suit.
Explore store sites
Footfall, dwell and conversion by store, zone and window.
Campaigns that run themselves
AI agents create your campaigns, localise them to every store and screen, and optimise them from real in-store results. The loop keeps running, so performance keeps improving.
What we measure
In-store conversion
Average transaction value
Click and collect add-ons
Footfall
Retail media
Department stores already host brands. Give concessions and brand partners targeted screen time in store, and show them the sales it drove.
Package screens by location, daypart and audience.
Closed-loop attribution from screen to till.
Brands reach your audiences without ever receiving the data.
Benefits calculator
Example figures
Stores
80
Visitors per store per day
550
Visitors who buy today
20%
Average transaction value
$90
Assumptions
Uplift in conversion from personalised offers
15%
Incremental revenue a year
$43.4M
Conversion today, then with personalisation
20% → 23%
Transactions a year, today
3,212,000
Extra transactions a year
481,800
For your team
Run one campaign across web, app, windows and store screens, and see the sales it drove.
Fitting-room and service queues run themselves, and screens update without store effort.
Online intent finally carries into the store, with one view of the shopper across both.
Self-hosted on your own domain and AWS account, integrated through open APIs.
Built for enterprise
Self-hosted in your VPC and on your domain. Your data stays in your environment.
Any digital signage device, plus your existing app, check-in and data systems through open APIs.
Personalisation runs on your own first-party data, on your own domain.
Questions
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.
No. Personalisation Hub runs on your own domain with first-party data, so it links online and in-store behaviour without third-party cookies.
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.
Try it yourself
Start a 30-day free trial on AWS Marketplace with minimal setup, then simply add it to your AWS bill. Or arrange a demo and we'll walk you through it.
