Why create a mobile site for your stores?
A mobile store site is a mobile web page that Personalisation Hub generates for every store on the platform. The same site changes what it shows depending on the visitor's context: away from the store, checked in at the store, or standing at a specific display.
Where the content comes from
Every store site is built from a mobile site template, managed under Platform Admin → Enabled Features → Mobile Store Sites. A template defines 3 things:
- The Mobile Header, usually the
${StoreName}token so each store shows its own name. - A list of menu items. Each is a link with an icon, a URL, a schedule and the visitor states in which it is shown.
- Whether the Enable QR Code Scanner option is on, so visitors can scan a display's QR code from inside the site.
The template marked (DEFAULT) is assigned to every store and display automatically. You can create more templates and assign a different one to a store, a display or a group of displays in a zone. See Assign a different mobile site template to a store, display or zone.
How visitors reach the site
- The store's QR code. Each store has its own QR code, downloadable from the store's Store Details tab as a transparent PNG for use on print or in-store signage.
- A display's QR Control code. When QR Control is enabled on a display, the display shows a QR code. Scanning it opens the store site connected to that display. See Enable QR Control and set the default QR code settings.
- Links in messages. Queue and appointment SMS messages link visitors to the site for their store.
- Your own mobile app. The Mobile Store Sites page provides a Javascript code snippet for embedding the site in your app, so the in-app journey and the in-store journey use the same content.
The visitor states
Each menu item is shown only in the states you tick for it. The platform recognises 4 states:
| State | When it applies | Typical menu items |
|---|---|---|
| Away from Store State | The visitor opens the site without being at the store, for example from a link or the store's printed QR code | Directions, opening hours, join the queue, book an appointment |
| Connected Store State | The visitor has scanned a QR code at the store and is checked in | Join the queue, store information, offers |
| Connected Display State | The visitor has scanned the QR Control code on a specific display that has triggered campaigns running | The campaign carousel, display interactions |
| Connected Website State | The visitor arrives at the site from your website | Website-specific links |
A menu item also carries a schedule: Show 24 hours a day, or only while the store is open according to its opening hours.
What the visitor sees
The site shows the header, then a campaign carousel, then the menu. The carousel lists the active campaigns on the display the visitor scanned, each with its banner and, optionally, a call to action button. Which campaigns appear, and in what order, is controlled from Campaigns — see Choose which campaigns appear in the campaign carousel.
When a template has a single menu item and no campaigns are running on the display, the site skips the menu and loads that item's URL straight away. This is how a dedicated concierge kiosk sends every arriving visitor to the queue. See Create a mobile site template for a concierge kiosk.
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Last updated 15 September 2026
