Variable store segments let a store manager drive a level of localisation from the store itself. When you attach a segment such as "Cold Day" or "IPHONE 17 - Out of Stock" to your store, every campaign targeted at that segment starts playing on your displays and mobile store site; remove it and they stop. It takes under a minute.

Before you begin

  • A Retail Admin login for your store with the Store Manager role.
  • The segments already created by HQ Admin as Variable Store Segments under Company Settings → Retail Settings → Store Segments. Only variable segments appear in Retail Admin; Fixed Store Segments are managed by HQ Admin only.

Steps

  1. Sign in to your store's Retail Admin site.
  2. In the left navigation, select Store Info, then Store Segments. The Store Segments page opens.
  3. In Segments associated with the store, choose each segment that applies to your store today. Selected segments appear as tags in the field.
  4. To remove a segment that no longer applies, remove its tag.
  5. Select Save Changes.

Verify it worked

The Store Segments page shows the segments you chose as tags, and campaigns targeted at those segments appear in the rotation on the store's displays. In HQ Admin, the Stores / Branches list shows the same values in the Store Segments column.