Insights / Analytics shows how every campaign performed across your signage network for any date range: how long and how often it played. Where displays have a webcam and Vision/AI enabled, it also shows how many people viewed it, for how long, and who they were. The same data is downloadable for analysis outside the platform.

Before you begin

  • An HQ Admin account.
  • Campaigns that have played on registered displays in the period you want to review.
  • For views, view duration, engagement scores and passer-by demographics: Enable Vision/AI (BETA) turned on for the display — see Target passers-by using computer vision at the edge.

Review campaign performance

  1. In the left navigation, select Insights / Analytics. The Campaign Performance tab opens.
  2. In the filter bar, set Start date and End date.
  3. Narrow the view with All Stores, All Display Types and All Campaigns. Each is a filter; leave it as is to include everything.
  4. Read the Campaign Performance Summary tiles: Playback Duration, Playback Count, Total Views and Avg View Duration, plus the ENGAGEMENT SCORE bar.
  5. Scroll to Performance by Display Type and Performance by Location. Both break the same measures down, with Passerby Audience split into Male and Female.

If you feed transaction data into the platform, performance can also be associated with revenue and transactions — the Transactions report on the Downloads tab holds the ingested line items.

Download the raw reports

  1. Select the Downloads tab. The page title is Downloadable Reports.
  2. Set the date range.
  3. On the report you need, select Download CSV or Download JSON.
ReportContents
Campaign PlaybackDetailed campaign playback data, enriched with store, display and visitor data
Campaign Daily SummaryDaily roll-up of plays, completions and engagement by campaign
Campaign Effectiveness HourlyHourly campaign reach and engagement against local foot traffic
Daily SummaryDaily aggregate across every campaign and display
Display Audience HourlyPasser-by audience volume and demographics per display, hourly
Display Engagement HourlyEngagement-funnel metrics (ROTS / VAC / views) per display, hourly
Display Health StatusOnline, offline and playback-fault history per display
QR Conversion HourlyQR and mobile-site interactions and conversion rate, hourly
TransactionsPer-line-item POS transactions ingested from stores, 1 row per line item

Verify it worked

The summary tiles show values other than 0 for the chosen date range, and the 2 tables list rows for each display type and state that played the campaigns. A download starts when you select a format on a report card.

Troubleshooting

Every tile shows 0 and the tables say No data

Cause. No campaign played in the selected date range, or playback records older than the retention period have been removed.

Fix. Widen the date range. Check Save Campaign Playback Analytics Records for Past (in days) under Platform Admin → Campaign Monitoring Settings — see Configure campaign playback monitoring.

Playback Count is populated but Total Views stays at 0

Cause. Views come from the display's webcam. Vision/AI is not enabled on the displays that played the campaign, or they have no webcam.

Fix. Open the display's Enabled Features tab and turn on Enable Vision/AI (BETA) with Monitor Passerby & Campaign Engagement Data.

Next step

Localise campaigns with store segments