Target audiences and campaign objectives are 2 lists you maintain once, under Company Settings → Campaign Settings. They appear as the Target Audience(s) and Campaign Objective options in every campaign brief, and the platform's AI agents use them when they write the brief, targeting, scheduling and creative. Allow about 5 minutes.

Before you begin

  • An HQ Admin account with the Admin role.
  • A short list of the audiences you market to (for example Metro Males, Empty Nester) and the outcomes campaigns aim for (for example Increase Revenue / Sales, Reduce Churn).

Add a target audience

  1. In the left navigation, select Company Settings.
  2. In the sub-navigation, select Campaign Settings.
  3. Under Target Audiences, select Add New Target Audience.
  4. Enter the audience name in Name and confirm the entry.

Add a campaign objective

  1. On the same page, under Campaign Objectives, select Add New Campaign Objective.
  2. Enter the objective in Name and confirm the entry.

Remove an entry

Select the trash icon at the end of the row. Campaigns that already use the audience or objective keep their brief as written.

Verify it worked

The item count next to Target Audiences or Campaign Objectives increases, and the new name is offered in the Target Audience(s) or Campaign Objective field of a campaign brief under Campaigns → Launch a New Campaign.

Next step

Upload your brand guidelines for the AI agents