Grocery & Supermarkets
Your loyalty data already knows what each shopper buys. Personalisation Hub brings it into the aisle, so screens, the app and the deli counter respond to who's shopping right now.
30 days free, then billed through your AWS account.
Live in store
Localisation data
Store context, live: time, weather, stock
Time
Store calendar
Thu 5:40pm · after work
Weather
Weather feed
Rain from 6pm · 12°C
Stock
Inventory
Soup range · high stock
Personalisation data
Your own first-party data, from your systems
Customer status
Your CDP
New to brand
Profile
Your CRM
Young family · shops online weekly
Next best action
Your decisioning engine
Welcome offer · 20% off soup bundle
Recognised via app check-in
From your CDP, CRM and decisioning. Stays in your cloud.
Personalisation Hub
Picks the next best experience
yourbrand.com
For you
Soup night, sorted.
Everything you need is in aisle 4.
Shop now
Website
For you
Welcome! Your first soup bundle is 20% off today.
View offer
Mobile app
Soup night, sorted.
Everything you need is in aisle 4.
Entrance screen
Soup bundle · 20% off for new customers
Smart shelf
At a glance
Personalisation Hub is a self-hosted personalisation platform that grows basket size for supermarkets and grocers and adds retail media revenue. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, entrance screen and smart shelf in real time. Results are measured from screen to sale, and everything runs in your own AWS account.
Best for
Supermarkets and grocers
Outcomes
Basket size, Category growth, Promotion uplift, Retail media revenue
Touchpoints
Website, Mobile app, Entrance screen, Smart shelf
Data used
Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
Deployment
Self-hosted in your own AWS account (VPC) and on your own domain
Devices
Any digital signage device, alongside your existing app and systems
Try it
30-day free trial on AWS Marketplace, then billed through your AWS account
The outcome
More in every basket, and a new revenue line from your screens.
Localised campaigns reach every store and screen in minutes, with no agency brief for each format.
Shopper-aware offers at the shelf edge and counter lift basket size. Brand partners pay to reach your shoppers in store.
Loyalty and transaction data stay in your own AWS account. Nothing is shared with third parties.
The visit, personalised
1
App and store site
A store site for each location shows this week's local specials, hours and services.
Shoppers arrive with you on the list.
2
Entrance screens
Loyalty check-in and the live audience mix decide what plays at the door.
The first screen they see is relevant.
3
Shelf-edge screens
Content changes with the time of day, the local weather and who's nearby.
More add-on and impulse buys.
4
Virtual queue
Shoppers join the deli or butcher queue from their phone and keep shopping until called.
Waiting time becomes shopping time.
5
Checkout and sales data
Every sale is matched back to the campaigns and screens that drove it.
You know which screens paid for themselves.
Start with what you need
Most teams start with one capability. Each one connects to the rest of the platform.
Deli, butcher and pharmacy counters without the crowd.
Explore queue management
Every screen in every store, localised and personalised from one place.
Explore digital signage
Shoppers check in on arrival and their order is waiting at the bay.
Explore store sites
Dwell, engagement and sales by store, zone and screen.
Campaigns that run themselves
AI agents create your campaigns, localise them to every store and screen, and optimise them from real in-store results. The loop keeps running, so performance keeps improving.
What we measure
Basket size
Category growth
Promotion uplift
Retail media revenue
Retail media
Grocery screens reach shoppers at the moment they choose. Sell that moment to CPG brands, target it with your own audiences and prove the sale at the till.
Package screens by location, daypart and audience.
Closed-loop attribution from screen to till.
Brands reach your audiences without ever receiving the data.
Benefits calculator
Example figures
Stores
150
Screens per store
6
Media revenue per screen per month
$300
Shoppers per store per day
1,700
In-store conversion percentage today
10%
Average offer spend
$12
Assumptions
Screen time sold
50%
Premium for loyalty-targeted campaigns
30%
Uplift in conversion from personalised offers
15%
Incremental revenue a year
$18.9M
Retail media revenue a year, loyalty-targeted
$2.1M
In-store conversion today, then with personalisation
10% → 11.5%
Extra offer purchases a year
1,396,125
Incremental sales from personalised offers
$16.8M
For your team
Launch one campaign across app, web and every store screen, then see what it sold.
Store screens update themselves, and service-counter queues move off the floor.
Online and in-store journeys finally join up around the loyalty member.
Deploys into your own AWS VPC in around an hour and works with the devices you already run.
Built for enterprise
Self-hosted in your VPC and on your domain. Your data stays in your environment.
Any digital signage device, plus your existing app, check-in and data systems through open APIs.
Shopper and loyalty data are activated inside your own cloud and never shared with brands or third parties.
Questions
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.
Yes. Personalisation Hub activates your first-party and loyalty data inside your own AWS account, so you can target in store without sharing it with anyone.
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.
Try it yourself
Start a 30-day free trial on AWS Marketplace with minimal setup, then simply add it to your AWS bill. Or arrange a demo and we'll walk you through it.
