Personalisation Value Chain

I’ve dedicated 15+ years to helping brands deliver personalised experiences in real-time.
The approach? Best starting point is to break down your personalisation program using the below value chain:

Personalisation Value Chain:

Digital Identify

Data (Interaction/Customer/Analytics)

Models (AI/ML Models)

CX & Creative

Capability

Conversion (Measuring Impact)

I’ll cover each of these topics in my upcoming blog posts:

my objective is to ensure marketeers are positioned to support the next era of personalisation (real-time).

ensure your organisation will be positioned to leverage AI to support personalised experiences, everywhere.

——————
In my next post, I’ll cover Personalisation Value Chain:  Digital Identity (1 of 6)
——————-