🔗 2. Data
The success of your personalisation effort is wholly dependent on data? We recommend you start-small & use accurate data that already exists. To see read from the start:🔗 Personalisation Value Chain Data (2 of 6) 1️⃣ Data > The New Oil→ Hype around all these different AI models.→ All Models are 100% dependant on accurate […]
🔗 1. Digital Identity
Determining Customer Intent (for Personalisation)? Imagine you don’t know who you’re talking to? How could you ever hold a personal conversation? Having a Clear Digital Identity Strategy, ensures that you know who you’re talking to. It also ensures that you can leverage a customer’s recent interactions, to further personalise their CX (across your other touch-points). […]
🔗 Personalisation Value Chain
I’ve dedicated 15+ years to helping brands deliver personalised experiences in real-time.The approach? Best starting point is to break down your personalisation program using the below value chain: 🔗 Personalisation Value Chain: 1️⃣ Digital Identify 2️⃣ Data (Interaction/Customer/Analytics) 3️⃣ Models (AI/ML Models) 4️⃣ CX & Creative 5️⃣ Capability 6️⃣ Conversion (Measuring Impact) I’ll cover each […]
The Evolution of Personalisation
Hi I’m Rob, I’m the Founder & CEO of Offline2Online (an Australian consultancy that specialises in personalisation) & Personalisation Hub (a platform that supports personalisation in retail)… Over the past months I’ve watched & am still feeling the hype/excitement/fear around AI. I’ve been amazed by how companies (a few months old) have raised so much […]
