I’ve dedicated 15+ years to helping brands deliver personalised experiences in real-time.
The approach? Best starting point is to break down your personalisation program using the below value chain:
🔗 Personalisation Value Chain:
1️⃣ Digital Identify
2️⃣ Data (Interaction/Customer/Analytics)
3️⃣ Models (AI/ML Models)
4️⃣ CX & Creative
5️⃣ Capability
6️⃣ Conversion (Measuring Impact)
I’ll cover each of these topics in my upcoming blog posts:
📈 my objective is to ensure marketeers are positioned to support the next era of personalisation (real-time).
📈 ensure your organisation will be positioned to leverage AI to support personalised experiences, everywhere.
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In my next post, I’ll cover 🔗 Personalisation Value Chain: Digital Identity (1 of 6)
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