Differentiate from your competitors by launching hyper connected & personalised experiences within your bricks & mortar retail stores.
The Personalisation Hub Platform, ensures Telco Client’s can seamlessly connect their mobile-app & in-store experiences.
See steps below to start supporting connected & personalised experiences within your physical retail stores.
The Personalisation Hub Team has decades of experience delivering personalisation capability for large enterprises.
Launching a Proof-of-Concept (POC) in one store, is very different to launching a totally integrated solution across hundreds of stores.
Most Telcos currently use a range of outdated, stand-alone systems (across retail) that do not interface with their digital touch-points in any meaningful way.
Telcos also need to deal with sensitive data & increasing sophisticated cyber threats, forcing them to require more secure, locally-hosted solutions (above & beyond what your typical SaaS providers offer).
The Personalisation Hub Platform has been designed for this New World:
The Platform positions Telcos to be able to take advantage of all the opportunities that AI will offer, in a safe & secure way.
Below is a summary of some of the Key Platform Features, highlighting the initial ‘Path to Value’ for Telco Clients
Key to Personalisation is being able to identify customers as they walk into a physical retail store.
Queue Management offers an ideal solution, whilst also eliminating one of telco’s biggest customer pain points (long queues in-store).
Alternative options exist to identify customers (beacons, store check-in, using customer proximity within mobile app), Our recommendation is to start with Virtual Queueing.
Next Step > Start leveraging your existing customer insights, when a customer is picked-up by retail-staff from the queue.
Easily aggregate relevant customer insights that gets presented to retail staff to personalise a customer’s in-store experience (reducing handling-time & increasing revenue).
Connected data further enhances retail insights (that are centralised within the platform), ensuring that any AI initiatives can leverage these retail analytics (via enterprise-grade APIs).
Retail insights from queueing, allow Telcos to refine their campaign localisation on digital signage. For Telcos considering introducing Retail Media Networks, this ensures they can support better geo-targeting for advertisers.
Identifying customers also opens up opportunities to personalise campaigns (based on all available customer insights), resulting in increased revenue from digital signage.
Digital signage can also be used to support interactive experiences (via touch-screen or by enabling QR-Control*). Understanding which campaigns a customer engages with, provides a more refined intent (when this customer is picked-up from the queue by retail-staff).
* QR-Control is a digital signage feature that allows customers to engage with non-touch screen displays
ENJOY DELIVERING PERSONALISED IN-STORE EXPERIENCES
Appointments (incl. for Click & Collect purchases), provides customers with the ability to jump the queue (visit a store at a time that works for them).
Appointments get added to the virtual queue (at the appropriate time) to ensure that customers are always served on-time.
Booking an appointment online, also allows Telcos to associate a customer's web/app Interactions with their in-store interactions, resulting in much deeper insight & hyper-connected experiences.
No Level of Personalisation will make up for a customer turning up to a closed store.
Establish a single source of truth, ensuring customers always have access to accurate store data (e.g. opening/closing hours).
The (Enhanced) Store Locator allows Telcos to associate a customer's web/app Interactions with their in-store interactions, resulting in much deeper insight & hyper-connected experiences.
Customers who've made a purchase decision are likely to find & visit a local retail store to complete/pick-up their purchase (bottom of funnel).
Take ownership of this relationship until you have finalised the sale.
The Platform creates a context-aware store-site for every store. This store-site can be embedded into your app & dynamically changes based on customer context (e.g. pre-store visit, arriving in-store OR standing in specific zone within a store).
Using the latest Cloud Technologies, Highly-Scalable & Fully redundant architecture. The Platform is designed (from the Ground-Up) for Enterprise Clients.
As the Platform is Self-Hosted, it sits behind your Existing Security / Privacy / Compliance Infrastructure
Try Before you Buy: Run a Free Internal Demo or a POC in one of your Retail Stores. Then Simply Add the Platform Subscription to Your AWS Bill once you have executive buy-in & are Ready to Scale.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
Platform Pricing is negotiable for Clients with Large Numbers of Stores/Displays & for a Longer Commitment Term.
The Personalisation Hub Platform ensures that Enterprise Clients can support Localised & Personalised Experiences in their physical retail stores/branches. The Platform allows Brand’s to seamlessly connect their App/Website CX with their Retail/Branch Experiences, resulting in Higher Revenue, Reduced Handling-Time & Improved NPS.
Platform Features
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