Retail Media: supporting
targeted campaigns in-store

Running a Retail Media Network?

A key challenge is allowing advertisers to support audience targeting in physical retail.

The Personalisation Hub Platform ensures that Retailers are able to seamlessly extend their audience targeting capability, into their brick & mortar stores.

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Introduction

The Personalisation Hub Team has decades of experience delivering personalisation capability for large brands/enterprises.

Launching a Proof-of-Concept (POC) in one store, is very different to launching a totally integrated solution across hundreds of stores.

Most Retailers currently use a range of outdated, stand-alone systems (across their store network) that do not interface with their digital touch-points in any meaningful way.

Why is Personalisation Hub different to other solutions?

The Platform is self-hosted by Clients (in their own cloud environments, sits behind their existing security infrastructure & runs on their own 1st party domain/data).
The Platform establishes a single source of truth (for what’s happening within their physical retail stores) & allows clients to leverage these retail interactions/insights to improve retail experiences & campaign targeting.
The only Platform that’s dedicated to supporting personalised experiences within physical retail.

The Platform positions Retailers to be able to take advantage of all the opportunities that AI will offer, in a safe & secure way.

Extending Retail Media (Audience Targeting)
into bricks & mortar retail

Below are some of the Key Considerations that need to be addressed by Retailers

1. Check-In

Enhance your In-Store Targeting Capability with Seamless Check-Ins

Personalisation Hub empowers retailers to transform their in-store experience by providing a range of frictionless customer check-in options.

Leverage the following capabilities to Identify customers effectively:

Utilise dynamic QR codes on digital signage at your store’s entrance.
Leverage computer vision (at the Edge) to identify anonymous prospects & track passer-by engagement.
Integrate context-aware store sites into your organization’s mobile app, using BLE/UWB for precise in-store location tracking.
OR Implement virtual queuing at busy service counters, such as delis.

Personalisation Hub ensures Retailers can more accurately target customers as they walk into one of your stores.

The platform also supports more engaging & interactive advertising opportunities in-store, that drive better returns for advertisers.

2. Identify

Once Identified, Seamlessly Aggregate Your 1st Party Data/Audiences

Personalisation Hub is self-hosted (therefore 100% secure) & runs on your own domain, Retailers are therefore able to leverage their own (1st Party) data/audiences in-store:

Extend your audience targeting capability in-store.
Leverage existing customer loyalty data & past purchases.
Aggregate data from connected customer/decisioning platforms.
Capture & centralize customer interaction data in retail (e.g. campaign engagement), informing optimisation strategies across your other touchpoints.

Harness the power of (Context-Aware) Store Sites to create a truly personalised & data-driven shopping experience.

3. Personalise

Campaign Targeting on Digital Signage, Store Tablets & via Your Mobile App.

Enhance your ad placement & targeting opportunities across any digital touch-points in-store.

Target Campaigns shown on Digital Signage (or Store Tablets) based on actual customers in-store.
Target Campaigns shown in your Mobile App, based on a customer’s proximity to/from a store (or an advertiser’s store).
Support one-to-one targeting & improved conversion tracking, when customers engage with QR-Control enabled campaigns.

4. Engage

Elevate In-Store Campaigns with Engaging Experiences

Extend the number of advertising opportunities that are available to advertisers.

(Context-Aware) Store Sites: Surface personalised campaigns on store-sites (or embedded within your mobile app) whilst also connecting your advertiser’s audience(s) when customers arrive in-store.
QR-Control (on Digital Signage): Allow shoppers to engage & control campaigns running on digital signage in-store. Offer brands/advertisers a more meaningful engagement with their audience (where & when it counts most).
AR/MR Experiences: Unlock higher returns on Ad spend, through more impactful campaigns, that seamlessly blend the physical & digital worlds.
Customised Campaign Experiences: Personalisation Hub is built using the latest Web Standards. If it’s possible to support on the latest web browser, it is highly likely we can also support the campaign in physical retail.

EXTEND REVENUE OPPORTUNITIES FROM YOUR RETAIL MEDIA NETWORK

Extending Audience Targeting into Bricks & Mortar Retail

(Context-Aware)
Store Site

Enhance your mobile app with personalised store experiences that adapt based on customer behaviour.

Store sites automatically created for every location, seamlessly embedded within your app. Deliver dynamic content based on customer context, such as pre-store visit, in-store arrival, or specific zone within the store.

Facilitate a frictionless in-store check-in process, enhancing customer satisfaction & engagement.

(Enhanced)
Store Locator

Deliver Accurate Store Information & Seamless Experiences

Ensure customer satisfaction with reliable access to essential store details.

Maintain a single source of truth for accurate store data, including opening/closing hours & location details.

Enhance the customer journey with an improved store locator that connects online and in-store experiences.

Virtual
Queueing

Enhance Customer Satisfaction with Virtual Queuing

Improve the in-store experience & optimise service efficiency with the virtual queuing feature.

Implement virtual queuing at busy service counters, such as delis, to eliminate physical lines & reduce wait times.

Allow customers to browse freely or enjoy other in-store experiences while waiting for their turn.

Queue Management

Appointment Bookings

Retail Data Management

Ai Agent Integration

(Context-Aware) Store Sites

Personalisation in Retail

Localisation (Geo-Targeting)

Digital Signage

Retail Media: supporting
targeted campaigns in-store

Introduction