Support Hyper-Local Campaigns

Localisation
(Geo-Targeting)

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Every Neighbourhood is different, ensure You & Your-Advertisers are able to Target Local Shoppers.

The Personalisation Hub Platform ensures Brands/Advertisers can seamlessly Localise Campaigns for every Audience.

The Platform also allows Brands to Target Campaigns/Ads presented within specific Retail Stores (down to an Individual Display level).

Leverage the Platform to Support the Geo-Targeting of Campaigns/Ads based on Local Shopper insights, demographic/psychographic data, weather/events or any of your own custom location-based data.

Better Understand & Reach Your Local Personas/Audiences
Benefits

Better Understand & Reach Your Local Personas/Audiences

The Platform allows Clients to seamlessly Identify Customers, resulting in a better understanding of Local Target Audience(s).

These Insights ensure that Brands are able to Continually Optimise Campaign/Ad Localisation, ensuring improved Targeting before a Store Visitor ‘Checks-In’ or is Identified.

Allowing Brands to Combine their own 1st Party Data with other 3rd Party Insights, guarantees major improvements to their Return on Marketing Investment (ROMI).

Benefits

Support a Consistent Localisation Strategy across all Touchpoints

Deliver Greater Returns when Extending Your Localisation Strategy beyond Physical Retail.

Support Localisation Cross-Touchpoint:

  • Owned Channels (Website, Mobile Apps, Retail)
  • Paid Media (DOOH, Online Advertising, Retargeting)
  • Earned Media (Local PR, Events, TV)

 

The Personalisation Hub Platform ensures that Brands support a Single Source of Truth for Retail Data, that allows them to Continually Optimise their Local Campaign Targeting Strategy.

Support a Consistent Localisation Strategy across all Touchpoints
Key Features

Localisation (Geo-Targeting)

central-source

Central Source of Truth

Ensuring Brands always have Accurate Retail Data that gets used as the Driving Force behind their Campaign Localisation Efforts

Inaccurate Retail Data impacts Revenue!

local campaign

Localised Campaigns

Leverage Available Data/Insights to seamlessly Localise Campaigns.

Campaign Value Chain
Default > Localised > Personalised

cross-touchpoint

Cross Touchpoints

Extend Campaign Localisation Strategy beyond your Bricks & Mortar Retail Stores.

Extend Support to Owned, Earned & Paid Media.

local event

Local Data/Events

Connect Any Location Specific Data Sources that could improve Campaign Targeting.

Use these (alongside 1st Party Insights) to continually Optimise Your Return on Marketing Investments (ROMI).

improve performance

Improved Performance

Localisation results in Improved Engagement, which in turn results in More Personalised Experience(s).

Allowing Brands to Maximise the Return from a number of their Existing Programs.

local insight

Local Shopper Insights

Surface Local Shopper Insights from any Data Sources connected to the Platform.

(CDP/CRM, Decisioning/AI, Demographic/Psychographic, Transaction Data)

How It Works

Target Local Shoppers

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1. Localised Campaigns/Offers
Pre-Store Visit > Present Localised Campaigns on Your Website or using the Platform’s (Contextual) Mobile Store Sites.

In-Store > Present Localised Offers via Digital Signage on Shop-Fronts to increase Walk-By Trade.
Localised Campaigns:Offers
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2. Local SEO Optimisation
Ensure Retail Data is always accurate, so that a Buyer’s Shopping Experience from Google starts off well.

Deliver Hyper-Localised & Personalised Experiences, resulting in Improved Local SEO Rankings, when Buyers are actively shopping for your product.
Local SEO Optimisation
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3. Seamless Integration with Personalised Campaigns
Localised Campaigns ideally result in a Store Visitor, engaging with a Retail Display/Device OR Checking-In to the Store.

Once a Customer is Identified, Localised Campaigns are Replaced by (Higher-Priority) Personalised Campaigns (using 1st Party Data).

Local Audience Insights are used to further Optimise a Brand/Advertiser’s Campaign Localisation Strategy.
Interactive & Localised based on Aisle/Section
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4. World-Leading Shopper Insights
Better Understand Customer Behaviour across every Retail Store. Leverage these Insights to Continually Refine & Improve Brand/Advertiser Engagement Opportunities.

The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
World-Leading Shopper Insights
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Runs on ChromeOS
AEM Integration
MIST Virtual Beaconing in Retail
Google Business Profile Sync
Unity AR - Virtual Try On
Available in AWS Marketplace

Flexible Subscription

30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).

Billed Annually Save 20%

Base Platform License

Free Trial Covers Base Platform License & includes both GOLD & PLATINUM Subscriptions
$ 5k
/instance/month
  • First 30 Days Free
  • Platform Self-Hosted (runs on 1st Party Data)
  • Limited Time Offer: Extended Free Trial available (see details in Form below)

GOLD Subscription

Establish a Single Source of Truth for Retail Data Management & Start Connecting App/Website CX to Retail.
$ 99
/store/month
  • Queue Management
  • Appointment Bookings
  • Store Locator & Mobile Store Sites
  • Retail CX Insights/Analytics

PLATINUM Subscription

Once Your Retail Data is under control, Connect any of your Retail Displays/Tablets to the Platform
$ 99
/display/month
  • Localise Campaigns (Geo-Targeting)
  • Personalise Retail Experiences (Leverage CDP/Decisioning Data)
  • Interact & Engage with Any Retail Displays/Tablets

Platform Pricing is negotiable for Clients with Large Numbers of Stores/Displays & for a Longer Commitment Term.

Request a Quote Today

Request an Extended Free Trial

For a Limited Time we are offering Brands that are willing to work with us (on Public Case-Studies) an Extended Free Trial.

If this is of interest, please Contact Us using the Form below.