Localisation (Geo-Targeting)
Consistent, targeted local messaging, drives significantly more revenue
Every Neighbourhood is different, ensure you are surfacing relevant offers, at the appropriate times, to local shoppers.
Personalisation Hub ensures brands can leverage AI to more accurately localise & target campaigns (based on location, weather, local demographic data or even local events).
Like for Personalisation, the platform allows you to create one localised campaign & seamlessly launch it across every touchpoint.
The Platform allows clients to seamlessly identify customers, resulting in a better understanding of local target audience(s).
These Insights ensure that Brands are able to continually optimise campaign localisation, ensuring greater awareness & increased footfall.
Allowing brands to combine their own 1st party data with other 3rd party insights, guarantees major improvements to Return on Marketing Investment (ROMI).
Deliver Greater Returns when Extending Your Localisation Strategy beyond Physical Retail.
Support Localisation Cross-Touchpoint:
The Personalisation Hub Platform ensures that Brands support a Single Source of Truth for Retail Data, that allows them to Continually Optimise their Local Campaign Targeting Strategy.
Ensuring Brands always have Accurate Retail Data that gets used as the Driving Force behind their Campaign Localisation Efforts
Inaccurate Retail Data impacts Revenue!
Leverage Available Data/Insights to seamlessly Localise Campaigns.
Campaign Value Chain
Default > Localised > Personalised
Extend Campaign Localisation Strategy beyond your Bricks & Mortar Retail Stores.
Extend Support to Owned, Earned & Paid Media.
Connect Any Location Specific Data Sources that could improve Campaign Targeting.
Use these (alongside 1st Party Insights) to continually Optimise Your Return on Marketing Investments (ROMI).
Localisation results in Improved Engagement, which in turn results in More Personalised Experience(s).
Allowing Brands to Maximise the Return from a number of their Existing Programs.
Surface Local Shopper Insights from any Data Sources connected to the Platform.
(CDP/CRM, Decisioning/AI, Demographic/Psychographic, Transaction Data)
Pre-Store Visit > Present Localised Campaigns on Your Website or using the Platform’s (Contextual) Mobile Store Sites.
In-Store > Present Localised Offers via Digital Signage on Shop-Fronts to increase Walk-By Trade.
Ensure Retail Data is always accurate, so that a Buyer’s Shopping Experience from Google starts off well.
Deliver Hyper-Localised & Personalised Experiences, resulting in Improved Local SEO Rankings, when Buyers are actively shopping for your product.
Localised Campaigns ideally result in a Store Visitor, engaging with a Retail Display/Device OR Checking-In to the Store. Once a Customer is Identified, Localised Campaigns are Replaced by (Higher-Priority) Personalised Campaigns (using 1st Party Data).
Local Audience Insights are used to further Optimise a Brand/Advertiser’s Campaign Localisation Strategy.
Better Understand Customer Behaviour across every Retail Store. Leverage these Insights to Continually Refine & Improve Brand/Advertiser Engagement Opportunities.
The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
* Experiential AI customers only (contact team to see if spaces are still available)
Platform Pricing is negotiable for clients with High Traffic Apps/Websites, Large Numbers of Stores/Displays & for Longer Commitment Terms.
Personalisation Hub radically simplifies real-time, AI-driven personalisation across all owned touchpoints, including in-store.
The platform leverages AI to optimise every aspect of an enterprise’s personalisation workflow, from campaign ideation, planning/prioritisation, creating all required creative variations through to continually training each client’s custom AI model (continually improving performance over time).
Platform Features
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