Localisation (Geo-Targeting)
Attract X new customers/store/day
Every Neighbourhood is different, ensure you are surfacing relevant offers to local shoppers.
Personalisation Hub ensures brands can seamlessly localise & target campaigns (based on location, weather, display location, demographic data, etc).
The Platform allows clients to seamlessly identify customers, resulting in a better understanding of local target audience(s).
These Insights ensure that Brands are able to continually optimise campaign localisation, ensuring greater awareness & increased footfall.
Allowing brands to combine their own 1st party data with other 3rd party insights, guarantees major improvements to Return on Marketing Investment (ROMI).
Deliver Greater Returns when Extending Your Localisation Strategy beyond Physical Retail.
Support Localisation Cross-Touchpoint:
The Personalisation Hub Platform ensures that Brands support a Single Source of Truth for Retail Data, that allows them to Continually Optimise their Local Campaign Targeting Strategy.
Ensuring Brands always have Accurate Retail Data that gets used as the Driving Force behind their Campaign Localisation Efforts
Inaccurate Retail Data impacts Revenue!
Leverage Available Data/Insights to seamlessly Localise Campaigns.
Campaign Value Chain
Default > Localised > Personalised
Extend Campaign Localisation Strategy beyond your Bricks & Mortar Retail Stores.
Extend Support to Owned, Earned & Paid Media.
Connect Any Location Specific Data Sources that could improve Campaign Targeting.
Use these (alongside 1st Party Insights) to continually Optimise Your Return on Marketing Investments (ROMI).
Localisation results in Improved Engagement, which in turn results in More Personalised Experience(s).
Allowing Brands to Maximise the Return from a number of their Existing Programs.
Surface Local Shopper Insights from any Data Sources connected to the Platform.
(CDP/CRM, Decisioning/AI, Demographic/Psychographic, Transaction Data)
Pre-Store Visit > Present Localised Campaigns on Your Website or using the Platform’s (Contextual) Mobile Store Sites.
In-Store > Present Localised Offers via Digital Signage on Shop-Fronts to increase Walk-By Trade.
Ensure Retail Data is always accurate, so that a Buyer’s Shopping Experience from Google starts off well.
Deliver Hyper-Localised & Personalised Experiences, resulting in Improved Local SEO Rankings, when Buyers are actively shopping for your product.
Localised Campaigns ideally result in a Store Visitor, engaging with a Retail Display/Device OR Checking-In to the Store. Once a Customer is Identified, Localised Campaigns are Replaced by (Higher-Priority) Personalised Campaigns (using 1st Party Data).
Local Audience Insights are used to further Optimise a Brand/Advertiser’s Campaign Localisation Strategy.
Better Understand Customer Behaviour across every Retail Store. Leverage these Insights to Continually Refine & Improve Brand/Advertiser Engagement Opportunities.
The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
Platform Pricing is negotiable for Clients with Large Numbers of Stores/Displays & for a Longer Commitment Term.
The Personalisation Hub Platform ensures that Enterprise Clients can support Localised & Personalised Experiences in their physical retail stores/branches. The Platform allows Brand’s to seamlessly connect their App/Website CX with their Retail/Branch Experiences, resulting in Higher Revenue, Reduced Handling-Time & Improved NPS.
Platform Features
Need Help?
Subscribe to Our Newsletter
Keep up to date on all things Localisation, Personalisation & the world of Retail Media Networks
