🔗 Personalisation Value Chain
I’ve dedicated 15+ years to helping brands deliver personalised experiences in real-time.The approach? Best starting point is to break down your personalisation program using the below value chain: 🔗 Personalisation Value Chain: 1️⃣ Digital Identify 2️⃣ Data (Interaction/Customer/Analytics) 3️⃣ Models (AI/ML Models) 4️⃣ CX & Creative 5️⃣ Capability 6️⃣ Conversion (Measuring Impact) I’ll cover each […]
The Evolution of Personalisation
Hi I’m Rob, I’m the Founder & CEO of Offline2Online (an Australian consultancy that specialises in personalisation) & Personalisation Hub (a platform that supports personalisation in retail)… Over the past months I’ve watched & am still feeling the hype/excitement/fear around AI. I’ve been amazed by how companies (a few months old) have raised so much […]
