Broken Trust
Looking back at the video I shared (in my previous post). I’m delighted by all the progress that we’ve made over the past 5 years. I’m also excited by the opportunities that the current advancements in AI (& Gen AI) now enable…especially considering the real-time nature of our platform. Below is a high level summary […]
The Pitch
In 2017, I pitched Personalisation Hub to a major Australian telco (that we were working with at the time). Because we had just finalised all their custom (personalisation) integrations into AEM Sites, they did not see a need for Personalisation Hub (for their website). HOWEVER, they asked whether Personalisation Hub could support personalisation in retail […]
Platform Strategy
As 3rd party cookies stop working, many personalisation solutions will also stop working. The delay (to the deprecation of 3rd party cookies) by the dominant browser (chrome) has provided some short-term relief for organisations, as the original deadlines have been pushed back (several times). Existing Personalisation vendors have been looking for work-arounds (of which, most […]
Our Why?
In 2012, I started working on A/B Testing & CRO within the banking sector (specifically focused on home loan conversions) A/B Test Tools had basic targeting capability built-in. If you wanted anything more advanced, required custom integrations. At the same time, we were replatforming the bank to Adobe Experience Manager (AEM). A Content Management System […]
