Localisation (Geo-Targeting)
Deliver campaigns that feel local in every market, region and store -> powered by AI that learns, adapts and automates for you.
From language and culture to climate and community, Personalisation Hub transforms one global strategy into thousands of locally relevant campaigns -> without the manual effort.
Major retailers know localisation isn’t just about translation -> it’s about relevance.
A message that connects in London might miss in Lisbon, and what works in one suburb may fail in another.
Personalisation Hub enables you to localise campaigns intelligently -> across countries, regions, and individual stores -> powered by AI that learns, adapts, and automates at scale.
Different states, cities, and suburbs behave differently. Personalisation Hub’s ensures clients can adapt campaigns in real-time.
Features
Enhanced Geo-Targeting: Automatically target audiences by demographics, lifestyle and local target audience data.
Weather & Season Intelligence: Integrates live climate data to trigger relevant promotions (e.g. sunscreen in early-heat states, raincoats in wet regions).
Regional Calendar Sync: Adjusts promotional timing to local seasons and holidays.
Contextual Creative Variation: Automatically localises imagery, offers, and calls-to-action to match regional events, sports, or trends.
Deliver experiences that feel local -> everywhere.
Personalisation Hub connects your customer data with in-store insights to tailor campaigns for each region, driving greater awareness, higher engagement and measurable footfall growth.
Close the loop by feeding in-store results back into Salesforce, Snowflake, and AI models to continuously optimise performance.
Deliver Greater Returns when Extending Your Localisation Strategy beyond Physical Retail.
Support Localisation Cross-Touchpoint:
The Personalisation Hub Platform ensures that Brands support a Single Source of Truth for Retail Data, that allows them to Continually Optimise their Local Campaign Targeting Strategy.
Ensuring Brands always have Accurate Retail Data that gets used as the Driving Force behind their Campaign Localisation Efforts
Inaccurate Retail Data impacts Revenue!
Leverage Available Data/Insights to seamlessly Localise Campaigns.
Campaign Value Chain
Default > Localised > Personalised
Extend Campaign Localisation Strategy beyond your Bricks & Mortar Retail Stores.
Extend Support to Owned, Earned & Paid Media.
Connect Any Location Specific Data Sources that could improve Campaign Targeting.
Use these (alongside 1st Party Insights) to continually Optimise Your Return on Marketing Investments (ROMI).
Localisation results in Improved Engagement, which in turn results in More Personalised Experience(s).
Allowing Brands to Maximise the Return from a number of their Existing Programs.
Surface Local Shopper Insights from any Data Sources connected to the Platform.
(CDP/CRM, Decisioning/AI, Demographic/Psychographic, Transaction Data)
Pre-Store Visit > Present Localised Campaigns on Your Website or using the Platform’s (Contextual) Mobile Store Sites.
In-Store > Present Localised Offers via Digital Signage on Shop-Fronts to increase Walk-By Trade.
Ensure Retail Data is always accurate, so that a Buyer’s Shopping Experience from Google starts off well.
Deliver Hyper-Localised & Personalised Experiences, resulting in Improved Local SEO Rankings, when Buyers are actively shopping for your product.
Localised Campaigns ideally result in a Store Visitor, engaging with a Retail Display/Device OR Checking-In to the Store. Once a Customer is Identified, Localised Campaigns are Replaced by (Higher-Priority) Personalised Campaigns (using 1st Party Data).
Local Audience Insights are used to further Optimise a Brand/Advertiser’s Campaign Localisation Strategy.
Better Understand Customer Behaviour across every Retail Store. Leverage these Insights to Continually Refine & Improve Brand/Advertiser Engagement Opportunities.
The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
Platform Pricing is Negotiable for Clients with Large Store/Display Volumes & based on Longer Commitment Term (1/2/3 years).
