Context-Aware Store Sites
Store Sites provide your customers with a context-aware experience based on their current location (i.e. away from store, checked-into a store or standing in a specific zone/section within the store).
These Store-Sites allow brands/advertisers to gain better visibility of a customer’s full path to purchase, by extending your customer insights to include your bricks & mortar retail stores/locations (& support enhanced attribution).
The campaigns shown to customers also dynamically change, from raising brand awareness (when customers are away from a store), through to driving purchases at point of sale (based on the zone/section of a store that a customer is currently standing in).
Introduce a Mobile-Store-Site that provides Store Visitors with the Necessary Tools & Information to make their Store Visit a more memorable one (e.g. Directions to the Front Door).
As Customers arrive In-Store, the Mobile-Sites update into ‘Store-Mode’ & can change depending on which Aisle/Section of the Store a Customer is in.
Integrate Store-Sites into Your Mobile App to seamlessly leverage any Customer Data to Personalise Customer’s Retail Experiences as they walk past/through Your Stores.
Mobile-Store-Sites allow Brands to Influence Purchase Decisions by Personalising Campaigns presented to Customers before they arrive in-store.
Store Sites allow Brands to:
The Personalisation Hub Platform ensures that you are able to Continually Improve NPS, Maximise Revenue & Reduce Operational Costs.
Own the Relationship with Customers once a Purchase Decision has been made.
Support a Differentiated Experience that re-enforces a Customers Purchase decision.
Leverage available Customer Insights/Intent to Maximise Up/Cross-Sell Opportunities
Influence Your Customer’s Purchase Decisions before they reach the Store.
Integrate A.I/Chatbot to Resolve any Enquires prior to a Customer’s Store Visit.
Reduce Average Handling Time In-Store & Support Ongoing Optimisation of Your Retail CX.
Support a Seamless Check-In Experience when Customer’s Arrive in a Retail Store.
Ability to Synchronise Interaction & Transaction data across all Channels (including Physical Retail ) to better understand & Optimise Your Return on Marketing Investments (ROMI).
Once a Customer has Checked-Into a Store, the Mobile Store Site Shifts into Store (Shopping) Mode.
Mobile CX updates to provide Customer’s with Tools that make their Shopping Experience a more Interactive one.
Update a Customer’s CX based on the Aisle/Section of the Store that they are standing in.
Support Hyper-Localised Experiences that can be Synchronised with Local Retail Displays, to Drive Impulse Purchases
Define the Mobile Store Site Experience presented to Users when they are not currently in Your Store.
Take Ownership of the Customer Relationship from Google Local Search or Your Store Finder, until they walk through the front door of Your Store.
Leverage Up/Cross Sell Opportunities, Provide Loyalty Discounts/Offers & Continually Re-enforce their Purchase Decision.
Customers have several Options to Check-In to your Store (Beacons, QR Codes, etc) on Arrival.
Once Checked-In the Mobile Store Site shifts into Store (Shopping) Mode. Update their Experience to provide them with the necessary tools/info to differentiate Your Shopping Experience.
Allow Customers to Connect-to & Interact with Retail Displays as they Walk through Your Store. Leverage Customer Interactions/Insights to further Personalise their Shopping Experience in Every Aisle/Section.
Create Meaningful Brand Engagement Opportunities that Maximise Conversion.
Better Understand Customer Behaviour across every Retail Store. Leverage these Insights to Continually Refine & Improve Brand/Advertiser Engagement Opportunities.
The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
* Experiential AI customers only (contact team to see if spaces are still available)
Platform Pricing is negotiable for clients with High Traffic Apps/Websites, Large Numbers of Stores/Displays & for Longer Commitment Terms.
Personalisation Hub radically simplifies real-time, AI-driven personalisation across all owned touchpoints, including in-store.
The platform leverages AI to optimise every aspect of an enterprise’s personalisation workflow, from campaign ideation, planning/prioritisation, creating all required creative variations through to continually training each client’s custom AI model (continually improving performance over time).
Platform Features
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