Accurate Data | Retail Data Management
Ensure Store Visitors are provided with Accurate Retail Data (e.g. Store Opening Hours) across Every Touch-Point, including on Your Mobile-App & Website (by providing them with a Fully Customisable Store Finder).
Support a Single-Source of Truth (within your Organisation) for Retail Data that gets synchronised across Every Customer Touchpoint, using Enterprise Grade APIs.
In the same way that your organisation leverages a CDP (Customer Data Platform) a RDM (Retail Data Management) platform ensures a single source of truth for your Retail Data.
For many Brands, their Retail Stores Data is an after-thought. They have a variety of places in which their Retail Data is maintained (e.g. Store Opening/Closing Hours). When Data changes, it needs to be updated across a number of legacy systems. In many cases (e.g. for upcoming public holidays) brands just couldn’t be bothered (because it’s too hard).
At the same time, when opening/closing data is used by customers. You’ve reached a critical moment in your customer’s journey. Customer’s have now selected to purchase your product & are looking for their closest Store.
If a customer turns up to a ‘Closed’ store, all that effort to get them there has gone to waste.
Simplify how you manage your bricks & mortar retail data. Personalisation Hub allows you to establish a single-source-of-truth that allows you to securely share retail data via Enterprise Grade APIs.
Support accurate retail data (e.g. opening hours):
The Personalisation Hub Platform ensures that you are able to Continually Improve NPS, Maximise Revenue & Reduce Operational Costs.
Increase customer satisfaction by ensuring accurate data for all your Retail Stores.
Establish a single source of truth that gets continually validated by front-line staff.
Expose Retail Data, through Enterprise Grade APIs to other internal systems.
Connect the Platform to your organisation’s API Gateway & ensure dependent systems are always running on accurate Retail Data.
Customise the look & feel of your store locator experience, on your website & mobile app. Tailor interfaces to match your Brand.
Platform runs on your own 1st party data & therefore allows you to seamlessly connect your online & offline CX.
Support a Seamless cross-channel shopping experience.
Ability to Synchronise Interaction & Transaction data across all Channels (including Physical Retail ) to better understand & Optimise Your Return on Marketing Investments (ROMI).
Once a Customer has selected to Purchase your Product/Service, make sure that you take ownership of their Experience until you have finalised the Transaction.
Identifying Purchase Intent increases the Value of these Prospects to Advertisers (i.e. Your Competitors).
Customer’s typical research Products on a Brand’s Website, before they visit a Retail Store to finalise their Purchase.
Leverage all available Visitor Insights to Increase NPS, Maximise Revenue & Reduce Operational Costs.
Offer a seamless connection between your Online & Offline Customer Experience.
Allow customers to easily find a store, check estimated wait times & book an Appointment from your Mobile App, Website or even from Google Maps.
Uplift your Existing Store Finder & ensure that you provide Customers with the information required to support a Differentiated Experience.
Leverage Other Platform features/data to support a seamless Customer Experience (e.g. Estimated Wait Times, Ability to Book an Appointment, open a Context Aware Mobile Site/App).
Leverage a Store Visitor’s Digital Interaction Data to Drive
Substantially More Revenue in Physical Retail. Ensure that you are able to Seamlessly Connect their Journey when they walk into one of your Retail Stores.
Provide Retail Staff with relevant Customer Insights that guarantees customer satisfaction & maximises sales opportunities. From a customer’s purchase history through to sophisticated A.I. models used to accurately determine their intent (sales & service).
Where you don’t secure the sale, activate relevant re-targeting campaigns & ensure your product/brand remains top-of-mind.
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
* Experiential AI customers only (contact team to see if spaces are still available)
Platform Pricing is negotiable for clients with High Traffic Apps/Websites, Large Numbers of Stores/Displays & for Longer Commitment Terms.
Personalisation Hub radically simplifies real-time, AI-driven personalisation across all owned touchpoints, including in-store.
The platform leverages AI to optimise every aspect of an enterprise’s personalisation workflow, from campaign ideation, planning/prioritisation, creating all required creative variations through to continually training each client’s custom AI model (continually improving performance over time).
Platform Features
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