In 2012, I started working on A/B Testing & CRO within the banking sector (specifically focused on home loan conversions) A/B Test Tools had basic targeting capability built-in. If you wanted anything more advanced, required custom integrations. At the same time, we were replatforming the bank to Adobe Experience Manager (AEM). A Content Management System […]
The Personalisation Hub Platform ensures that Enterprise Clients can support Localised & Personalised Experiences in their physical retail stores/branches. The Platform allows Brand’s to seamlessly connect their App/Website CX with their Retail/Branch Experiences, resulting in Higher Revenue, Reduced Handling-Time & Improved NPS.
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