I’ve dedicated 15+ years to helping brands deliver personalised experiences in real-time.The approach? Best starting point is to break down your personalisation program using the below value chain: 🔗 Personalisation Value Chain: 1️⃣ Digital Identify 2️⃣ Data (Interaction/Customer/Analytics) 3️⃣ Models (AI/ML Models) 4️⃣ CX & Creative 5️⃣ Capability 6️⃣ Conversion (Measuring Impact) I’ll cover each […]
The Personalisation Hub Platform ensures that Enterprise Clients can support Localised & Personalised Experiences in their physical retail stores/branches. The Platform allows Brand’s to seamlessly connect their App/Website CX with their Retail/Branch Experiences, resulting in Higher Revenue, Reduced Handling-Time & Improved NPS.
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