Check-In | Identify | Personalise | Engage
Personalisation in Retail
The Personalisation Hub Platform allows Enterprise Clients to Seamlessly Identify & Connect Journeys as Customers walk past/into Bricks & Mortar Retail Stores.
Brands can leverage any Customer Data (Intent, Purchase History, Product Holdings, Web Browsing) to support Campaign Targeting & Hyper-Personalised Retail Experiences.
The Platform ensures Client’s Maximise Revenue, Reduce Operating Costs & are able to Deliver Truly Differentiated Retail Experiences.
Activate Your 1st Party Data in Retail
Identify Store Visitors > Leverage the Personalisation Hub Platform to Seamlessly Identify Customers as they walk past/into Your Retail Stores (e.g. using Beacons, Virtual Queueing or Appointment Bookings).
Activate Customer/Decisioning Data in Retail > Once Identified, Retrieve any relevant Customer/Decisioning/Intent Data from Connected Platforms (e.g. Salesforce, Pega or calling one of Your Custom Intent Models).
Personalisation Hub provides Brands with the ability to Seamlessly Connect & Utilise their own 1st Party Data to Personalise Customer Experiences in Retail.
Seamlessly Extend Personalisation Efforts into Bricks & Mortar Retail
Personalisation Hub is the only Platform to Support Personalisation in Retail (end-to-end):
- Ensure Accurate Retail Data is provided to Prospects/Customers (Pre-Store-Visit).
- Seamlessly Connect Online/Digital & Offline/Retail Experiences.
- Ensure All Retail Displays/Devices are Connected/Online.
- Ensure the Correct Campaigns are Playing on the Correct Displays.
- Seamlessly Identify Customers as they walk past/into a Store.
- Allow Customers to Check-In to Stores (to Join the Queue or for their Appointment).
- Trigger Personalised Campaigns/Offers on Displays/Devices.
- Support Engaging, Interactive Experiences on Displays.
- Allow Brands to Leverage their Existing 1st Party Customer (CDP/CRM/Decisioning/Intent) Data in Retail.
- Surface Relevant Customer Interactions/Insights (incl. Personalised Offers) to Retail Staff.
- Feed Retail Interaction Data back into Customer/Decisioning Platforms.
(The Team are constantly adding New Retail Personalisation Capabilities that ensure Our Clients stay light-years ahead of their Competitors)
Retail Personalisation Features
Active Campaigns
Seamlessly Localise & Personalise Campaigns from a Single, Centralised Platform.
Co-ordinating ‘Default’ vs ‘Localised’ vs ‘Personalised’ Campaigns based on available Data/Insights.
Personalised Interactions
Leverage Mobile-App/Website Interactions to drive More Personalised Retail Experiences.
Feed Retail Interaction Data back into Customer/Decisioning Platforms to support a Consistent Cross-Channel CX.
Campaign Targeting
Trigger Personalised Campaigns (in Real-Time) within Your Mobile-App, on Staff Tablets or on Displays/Devices in Your Physical Retail Stores
Maximise Revenue by promoting Campaigns/Offers where they matter most (at Point of Purchase).
Staff Assisted
Leverage A.I. & Decisioning Solutions to provide Retail Staff with Offers/Insights that Maximise Up/Cross-Sell Opportunities.
Ensure a Personal, Human-Touch within All Your Bricks & Mortar Retail Stores.
Retail Media Network
Personalise Campaigns/Ads presented on Digital Signage OR within Your Retail Media Network (in Physical Stores) based on Your Own 1st Party Data.
Continually Optimise Campaign/Ad Targeting in Physical Retail based on Real-World Insights.
1st Party Data
Platform is self-hosted & runs on Our Client’s Own-Domains (1st Party Data) ensuring that Any Customer Data can be used for Campaign/Ad Targeting.
Platform was designed to support Personalisation after the Deprecation of 3rd Party Cookies.
Connecting Online & Offline CX
The Personalisation Hub Team has spent the past 5 years solving How Brands can seamlessly support Personalisation in Physical Retail.
Ensuring that Brands can leverage their own First Party Data & Mobile-App/Website Interactions in Bricks & Mortar Retail.
Embed the (Context-Aware) Store-Sites into your Mobile-App to Seamlessly Leverage Customer Data as they walk past/through Your Retail Store.
Enable Retail Queueing/Appointments to Leverage Customer Intent/Insights on Retail Signage Displays &/OR Surface these on Staff Tablets when Customers are Picked-Up from the Queue OR for their Appointment.
Leverage Your Own 1st Party Customer/Decisioning Data in Retail to Drive more Targeted Campaigns/Offers.
Maximise the ROI/ROMI from Your existing Initiatives/Programs.
The Personalisation Hub Platform allows Brands to see what’s happening & Continually Maximise Revenue, Improve NPS & Decrease Operational Costs.
Flexible Subscription
30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).
Billed Annually Save 20%
Base Platform License
Free Trial Covers Base Platform License & includes both GOLD & PLATINUM Subscriptions-
First 30 Days Free
-
Platform Self-Hosted (runs on 1st Party Data)
-
Limited Time Offer: Extended Free Trial available (see details in Form below)
GOLD Subscription
Establish a Single Source of Truth for Retail Data Management & Start Connecting App/Website CX to Retail.-
Queue Management
-
Appointment Bookings
-
Store Locator & Mobile Store Sites
-
Retail CX Insights/Analytics
PLATINUM Subscription
Once Your Retail Data is under control, Connect any of your Retail Displays/Tablets to the Platform-
Localise Campaigns (Geo-Targeting)
-
Personalise Retail Experiences (Leverage CDP/Decisioning Data)
-
Interact & Engage with Any Retail Displays/Tablets
Platform Pricing is negotiable for Clients with Large Numbers of Stores/Displays & for a Longer Commitment Term.
Request an Extended Free Trial
For a Limited Time we are offering Brands that are willing to work with us (on Public Case-Studies) an Extended Free Trial.
If this is of interest, please Contact Us using the Form below.
