Personalisation in Retail

Personalised Experiences, Increase Conversion

Convert/Upsell XX% additional customers/store/day

The Personalisation Hub Platform allows Enterprise Clients to Seamlessly Identify & Connect Journeys as Customers walk past/into Bricks & Mortar Retail Stores.

Brands can leverage any Customer Data (Intent, Purchase History, Product Holdings, Web Browsing) to support Campaign Targeting & Hyper-Personalised Retail Experiences.

The Platform ensures Client’s Maximise Revenue, Reduce Operating Costs & are able to Deliver Truly Differentiated Retail Experiences.

How the Platform Connects App/Website & Retail Experiences

Activate Your 1st Party Data in Retail

Identify Store Visitors > Leverage the Personalisation Hub Platform to Seamlessly Identify Customers as they walk past/into Your Retail Stores (e.g. using Beacons, Virtual Queueing or Appointment Bookings).

Activate Customer/Decisioning Data in Retail > Once Identified, Retrieve any relevant Customer/Decisioning/Intent Data from Connected Platforms (e.g. Salesforce, Pega or calling one of Your Custom Intent Models).

Personalisation Hub provides Brands with the ability to Seamlessly Connect & Utilise their own 1st Party Data to Personalise Customer Experiences in Retail.

Seamlessly Extend Personalisation Efforts into Bricks & Mortar Retail

Personalisation Hub is the only Platform to Support Personalisation in Retail (end-to-end):

  • Ensure Accurate Retail Data is provided to Prospects/Customers (Pre-Store-Visit).
  • Seamlessly Connect Online/Digital & Offline/Retail Experiences.
  • Ensure All Retail Displays/Devices are Connected/Online.
  • Ensure the Correct Campaigns are Playing on the Correct Displays.
  • Seamlessly Identify Customers as they walk past/into a Store.
  • Allow Customers to Check-In to Stores (to Join the Queue or for their Appointment).
  • Trigger Personalised Campaigns/Offers on Displays/Devices.
  • Support Engaging, Interactive Experiences on Displays.
  • Allow Brands to Leverage their Existing 1st Party Customer (CDP/CRM/Decisioning/Intent) Data in Retail.
  • Surface Relevant Customer Interactions/Insights (incl. Personalised Offers) to Retail Staff.
  • Feed Retail Interaction Data back into Customer/Decisioning Platforms.

 

(The Team are constantly adding New Retail Personalisation Capabilities that ensure Our Clients stay light-years ahead of their Competitors)

Retail Personalisation Features

active campaign

Active Campaigns

Seamlessly Localise & Personalise Campaigns from a Single, Centralised Platform.

Co-ordinating ‘Default’ vs ‘Localised’ vs ‘Personalised’ Campaigns based on available Data/Insights.

Personalised Interactions

Personalised Interactions

Leverage Mobile-App/Website Interactions to drive More Personalised Retail Experiences.

Feed Retail Interaction Data back into Customer/Decisioning Platforms to support a Consistent Cross-Channel CX.

Campaign Targeting

Campaign Targeting

Trigger Personalised Campaigns (in Real-Time) within Your Mobile-App, on Staff Tablets or on Displays/Devices in Your Physical Retail Stores

Maximise Revenue by promoting Campaigns/Offers where they matter most (at Point of Purchase).

Staff Assisted

Staff Assisted

Leverage A.I. & Decisioning Solutions to provide Retail Staff with Offers/Insights that Maximise Up/Cross-Sell Opportunities.

Ensure a Personal, Human-Touch within All Your Bricks & Mortar Retail Stores.

Retail Media Network

Retail Media Network

Personalise Campaigns/Ads presented on Digital Signage OR within Your Retail Media Network (in Physical Stores) based on Your Own 1st Party Data.

Continually Optimise Campaign/Ad Targeting in Physical Retail based on Real-World Insights.

1st Party Data

1st Party Data

Platform is self-hosted & runs on Our Client’s Own-Domains (1st Party Data) ensuring that Any Customer Data can be used for Campaign/Ad Targeting.

Platform was designed to support Personalisation after the Deprecation of 3rd Party Cookies.

Connecting Online & Offline CX​

Flexible Subscription

30-Day Free Trial, cancel any time. Simply Add to Your AWS Bill (below pricing is $USD).

Billed Annually Save 20%

Base Platform License

Establish a single source of truth for retail data within your organisation (30 Day Free Trial)
$ 5k
/instance/month
  • Runs on 1st Party Data/Domain
  • Retail Data Management
  • Google Business Listings (GBP) Sync
  • Shared via Enterprise Grade APIs

GOLD Subscription

Bridge the gap between your mobile-app / website & in-store experiences
$ 99
/store/month
  • Virtual Queue Management
  • Appointment Bookings
  • (Context-Aware) Store Sites
  • Retail Insights/Analytics

PLATINUM Subscription

Localise & personalise your retail experiences. Supported campaign targeting on digital signage & store tablets.
$ 99
/display/month
  • Digital Signage
  • Campaign Localisation
  • Campaign Targeting & Personalisation
  • Support Interactive Campaigns on Displays

Platform Pricing is negotiable for Clients with Large Numbers of Stores/Displays & for a Longer Commitment Term.

Arrange a Demo

Enterprise Personalisation Platform