# Step 1 — Deploy the platform through AWS Marketplace

> Subscribe in AWS Marketplace and create the CloudFormation stack that builds Personalisation Hub in your own AWS account — about 4 minutes to create.

How-to guide · Platform Installation › Install the platform · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/platform-installation/step-1-deploy-the-platform-through-aws-marketplace/

Subscribing in AWS Marketplace gives you the CloudFormation template that builds Personalisation Hub inside your own AWS account. New customers get a 30-day free trial, cancellable at any time. The stack takes around 4 minutes to create.

## Before you begin

- Sign in to the AWS account the platform will run in, with permission to subscribe to Marketplace products and to create CloudFormation stacks that include IAM resources.
- Decide the AWS Region and the `ResourcePrefix` — see the [pre-installation check-list](https://personalisationhub.com/support-centre/getting-started/pre-installation-checklist/). Neither can be changed later.
- This procedure deploys a single-Availability-Zone, single-Region environment. If you need multi-AZ or multi-Region, contact [support@personalisationhub.com](mailto:support@personalisationhub.com) before you start.

## Subscribe in AWS Marketplace

1. Open the [Personalisation Hub listing in AWS Marketplace](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76), or search AWS Marketplace for `Personalisation Hub`.
2. Select **View Purchase Options**.
3. Review the pricing and terms, then select **Subscribe**.
4. For the fulfilment option, choose **CloudFormation Template** and leave the software version at its default.
5. Choose the AWS Region to deploy into.The Region is permanent. Choose the one agreed in the pre-installation check-list.

6. Select **Continue to Launch**.
7. Check the details, then select **Launch**.

The CloudFormation **Create stack** wizard opens in your own AWS account with the template already selected.

## Create the CloudFormation stack

1. On the **Create stack** page, leave the template settings as they are and select **Next**.
2. In **Stack name**, enter a name that identifies the environment, for example `ph-staging`. Use any length, but no spaces.
3. In **ResourcePrefix**, enter a prefix of 15 characters or fewer, all lower-case, with no spaces.
4. In each of the 3 CIDR fields, enter `0.0.0.0/0`.
5. Select **Next**.
6. On the stack options page, leave the defaults and select **Next**.
7. On the review page, select the acknowledgement that CloudFormation may create IAM resources.
8. Select **Submit**.

The template provisions IAM roles, users, groups and policies for the Terraform-based provisioning and for ongoing operations. They are scoped to this stack and named with the stack name and stack ID prefix so you can trace them.

> **Important:** The **ResourcePrefix** names every AWS resource the stack creates and cannot be changed afterwards. It must be 15 characters or fewer, all lower-case, with no spaces — for example `phstaging2026`.

> **Note:** All 3 CIDR fields are set to `0.0.0.0/0` on purpose. IP access restrictions are applied inside Personalisation Hub itself — see [Step 7 — Restrict platform access by IP address](https://personalisationhub.com/support-centre/platform-installation/step-7-restrict-platform-access-by-ip-address/).

## Verify it worked

After around 4 minutes the stack's status shows `CREATE_COMPLETE`, and its **Outputs** tab lists **EC2InstancePublicURL**. That link starts the Installation Wizard.

## Next step

[Step 2 — Run the Installation Wizard](https://personalisationhub.com/support-centre/platform-installation/step-2-run-the-installation-wizard/)

## Related

- [AWS deployment: prerequisites](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-prerequisites/)
- [Is there a free trial?](https://personalisationhub.com/support-centre/getting-started/is-there-a-free-trial/)
- [AWS deployment: lifecycle management](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-lifecycle-management/)