# AWS deployment: lifecycle management

> Licensing, billable AWS services, environment sizes, cost control, quotas, key rotation, patches, upgrades and backups for a deployment.

Reference · Platform Installation › AWS deployment reference · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/platform-installation/aws-deployment-lifecycle-management/

This page describes how a Personalisation Hub deployment is licensed, sized, maintained, patched and backed up over its life in your AWS account.

## Licensing and cost model

| Item | Description |
| --- | --- |
| Licence | Purchased through the [AWS Marketplace listing](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76), which carries the current pricing, billing dimensions and support entitlements |
| Licence fee | Covers access to the software only |
| AWS infrastructure | Billed separately by AWS; not included in the licence fee |
| Licence binding | Tied to the AWS account that provisions the stack; no licence keys or manual activation |
| Cancellation | Managed through AWS Marketplace |

## Billable AWS services

Actual cost depends on Region, instance sizing, retention periods and usage.

| AWS service | Mandatory | Purpose |
| --- | --- | --- |
| Amazon EC2 | Yes | Core application services and the Installation Wizard |
| Amazon EKS | Yes | Orchestrates containerised workloads |
| Amazon RDS (PostgreSQL) | Yes | Structured application data |
| Amazon S3 | Yes | Assets, reports, logs and backups |
| Amazon ElastiCache (Redis) | Yes | Caching and session storage |
| Amazon MSK | Yes | Event and message queue backbone |
| Amazon OpenSearch Service | Yes | Log collection, indexing and analytics |
| AWS Certificate Manager | Yes | TLS/SSL certificates for HTTPS |
| AWS IAM | Yes | Roles, permissions and authentication |
| Amazon CloudWatch | Yes | Monitoring, alerting and log retention |
| AWS KMS | Yes | Encryption of sensitive data |
| Elastic Load Balancing (ALB/NLB) | Yes | Routes traffic to services |
| AWS NAT Gateway | Yes | Outbound internet access from private subnets |
| Amazon Route 53 | Optional | Custom domain names and hosted zones |

## Environment size

The environment size is chosen in the Installation Wizard and can be changed later on its Cost Control page. It sets the EKS worker node instance type.

| Environment size | EKS instance type | Intended for |
| --- | --- | --- |
| Functional | t3.medium | Testing or proof of concept |
| Low | t3.large | Light production workloads |
| Medium | t3.xlarge | Typical production usage |
| High | t3a.2xlarge | High-traffic or compute-intensive use |

If the instance type is unavailable in your Region, a comparable alternative is selected automatically. The Functional and Low sizes are not suitable for the AI features.

## Cost control options

| Setting | Where | Description |
| --- | --- | --- |
| Instance types | Installation Wizard → Cost Control | Set by the environment size |
| Autoscaling thresholds | Installation Wizard → Cost Control | When nodes and pods scale |
| Log retention | Installation Wizard → Cost Control | How long logs are kept |
| Scale Down / Scale Up times | Installation Wizard → Cost Control | Daily shutdown and start-up times in the local time zone for non-critical environments; applies mainly to EC2-based services |
| Weekend scale-down | Installation Wizard → Cost Control | Optional; keeps the environment scaled down over weekends |

## Service quotas

| Item | Description |
| --- | --- |
| Quotas that commonly apply | EC2 instances, EBS volumes, VPCs, KMS keys, RDS, EKS, ElastiCache, OpenSearch, NAT gateways and VPC components; defaults vary by Region and account |
| Check during installation | Automatic; if a quota is reached the stack pauses with a descriptive error |
| Raising a quota | Through the AWS Service Quotas console, ideally before installation |
| Resuming | In the Installation Wizard, select **Try Again** after the quota increase is granted |

## Credentials and keys

| Item | Description |
| --- | --- |
| IAM users and access keys | Created by the stack (for example `TerraformPermissionIAMUser`) and used during installation; managed and rotated by you under AWS best practice |
| KMS customer-managed keys | Encrypt RDS, S3 and EBS; created by the stack, with automatic key rotation available in KMS |
| Manual creation | Not required; the stack creates and manages these resources |

## Fault handling

| When | Behaviour |
| --- | --- |
| During installation | The Installation Wizard shows a detailed error. Once the cause (IAM permission, quota, networking) is fixed, **Try Again** resumes the installation |
| After deployment | Service status is visible in the AWS Console: EC2 instance health, EKS workloads, RDS and ElastiCache availability, OpenSearch domain status. Failed components can be rebooted or redeployed; unreachable endpoints point to VPC, DNS or IAM settings — see [AWS deployment: testing and troubleshooting](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-testing-and-troubleshooting/) |
| Unresolved | Contact [support@personalisationhub.com](mailto:support@personalisationhub.com) with the issue details and environment information |

## Patches and upgrades

| Item | Description |
| --- | --- |
| Delivery | Not automated; no CLI pipeline |
| Notification | Critical patches and new releases are announced on the AWS Marketplace product detail page |
| Instructions | Version notes and migration guidance are in the listing's Release Notes or Usage Instructions |
| Assistance | [support@personalisationhub.com](mailto:support@personalisationhub.com) |

## Backup and recovery

Backup policy is yours to set according to compliance, cost and operational needs. These data stores are provisioned and belong in the plan.

| Data store | Holds | Backup | Recovery |
| --- | --- | --- | --- |
| Amazon RDS (PostgreSQL) | Core application database | Automated backups on by default; configurable in the RDS Console | Point-in-time restore or snapshot restore |
| Amazon OpenSearch Service | Logs and analytics | Manual and automated snapshots to S3 | Restore a snapshot into a new domain or the existing one |
| Amazon ElastiCache (Redis) | Cache, sessions and temporary data | Snapshots, depending on Redis version and configuration | Restore a backup or snapshot into a new cluster |
| Amazon S3 | User-uploaded assets and media | Versioning and replication | Recover from object versions or replication targets |

## Related

- [AWS deployment: resources provisioned](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-resources-provisioned/)
- [AWS deployment: testing and troubleshooting](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-testing-and-troubleshooting/)
- [AWS deployment and support guide](https://personalisationhub.com/support-centre/platform-installation/aws-deployment-and-support-guide/)
- [Step 2 — Run the Installation Wizard](https://personalisationhub.com/support-centre/platform-installation/step-2-run-the-installation-wizard/)