# Enable proximity personalisation with MIST

> Connect your Juniper MIST account, map stores to MIST sites and displays to zones, so displays personalise as a visitor's phone enters a zone.

How-to guide · Personalisation & AI · Last updated 25 September 2026

URL: https://personalisationhub.com/support-centre/personalisation-and-ai/enable-proximity-personalisation-with-mist/

With MIST connected, a display changes what it plays as a known visitor's phone enters a zone or comes within range of a virtual beacon. Set-up has 3 parts: connect your MIST account at platform level, map each store to its MIST site, and map each display to a zone or virtual beacon.

## Before you begin

- An HQ Admin account with the Admin role.
- MIST (virtual BLE) access points deployed in the stores, with sites, zones or virtual beacons defined in your MIST organisation.
- Your MIST organisation ID and an API token from your MIST account.

## Connect your MIST account

1. In the left navigation, select **Platform Admin**.
2. Under **Enabled Features**, select **MIST (Proximity)**.
3. Set **Enabling MIST allows Brands to support Proximity based Personalisation in Stores / Locations** to on.
4. Under **ADD YOUR MIST ACCOUNT CREDENTIALS BELOW**, enter your **MIST Organization ID**.
5. Enter your **API Token**.
6. If you need to limit or extend what the platform pulls from MIST, expand **Advanced Configuration**. Here you set the **API Limit**, choose the **Topics** to subscribe to (Zone, Virtual Beacon, RSSI Zone, Device Events, Alarms), choose which MIST objects to **Whitelist** (site clients, WLANs, detail, org sites, maps, zones, vBeacons, beacons, devices), and set **Fetch Data Periodically**.
7. Select **Save Changes**.

## Map each store to its MIST site

1. In the left navigation, select **Stores / Branches**, then select the store's name.
2. On the **Store Details** tab, in **MIST Site ID**, choose the MIST site for that store.
3. Select **Save Changes**.

## Map each display to a zone or virtual beacon

1. In the left navigation, select **Displays & Devices**, find the respective store and then select the display's name.
2. Select the **Enabled Features** tab.
3. Tick **Enable Proximity based Personalisation (using MIST)**.
4. Choose **Zone** or **vBeacon**.
5. In the select that appears, choose the zone or virtual beacon the display sits in, for example `Welcome Zone`.
6. Select **Save Changes**.

> **Note:** The MIST site list only populates after the platform has fetched data from MIST. If **MIST Site ID** is empty, check the credentials on the **MIST (Proximity)** page and that **Org Sites** is whitelisted.

## Verify it worked

In **Displays & Devices**, the display's **Enabled Features** column shows the proximity icon. Walk into the zone with a phone that is known to the platform: the display switches from its rotation to the campaign personalised for that visitor, and returns to rotation when the phone leaves.

## Next step

[Does computer vision store images of shoppers?](https://personalisationhub.com/support-centre/personalisation-and-ai/does-computer-vision-store-images-of-shoppers/)

## Related

- [What are triggered campaigns?](https://personalisationhub.com/support-centre/personalisation-and-ai/what-are-triggered-campaigns/)
- [Assign a different mobile site template to a store, display or zone](https://personalisationhub.com/support-centre/mobile-store-sites/assign-a-different-mobile-site-template-to-a-store-display-or-zone/)
- [Enable QR Control on a display](https://personalisationhub.com/support-centre/digital-signage/enable-qr-control-on-a-display/)