# Does computer vision store images of shoppers?

> No — the vision model runs on the player at the edge and only anonymous audience attributes are used to target campaigns.

FAQ · Personalisation & AI · Last updated 25 September 2026

URL: https://personalisationhub.com/support-centre/personalisation-and-ai/does-computer-vision-store-images-of-shoppers/

No. The computer vision model runs at the edge, on the player attached to the display, and no sensitive data leaves that device. The platform receives only anonymous audience attributes — such as the gender and age range of people passing the display — and uses them to choose which campaign to play.

Vision needs a webcam connected to the display, and is switched on per display with **Enable Vision/AI (BETA)** on the display's **Enabled Features** tab. The same tab controls whether the display records passer-by traffic and campaign engagement counts, and the **Detection Preset** that trades camera quality against CPU use. You can also run your own custom vision model at the edge; its complexity depends on the player hardware.

To set up gender or age targeting, see [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/).

## Related

- [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/)
- [Where is my data stored and how is the platform secured?](https://personalisationhub.com/support-centre/getting-started/where-is-my-data-stored-and-how-is-the-platform-secured/)
- [What are triggered campaigns?](https://personalisationhub.com/support-centre/personalisation-and-ai/what-are-triggered-campaigns/)