# Connect a triggered campaign to an AI agent interaction

> Play a triggered campaign on a display when an AI agent or chatbot recognises a visitor's conversational intent.

How-to guide · Personalisation & AI · Last updated 3 November 2026

URL: https://personalisationhub.com/support-centre/personalisation-and-ai/connect-a-triggered-campaign-to-an-ai-agent-interaction/

Once your AI agent is integrated with the platform, a triggered campaign can play on a display when a visitor's conversation matches the campaign's intent. The agent matches the synonyms defined for the campaign against what the visitor says or types; on a match, the campaign plays on the connected display.

## Before you begin

- Your AI agent (for example Dialogflow) is integrated with your Personalisation Hub instance. This is done with the Personalisation Hub team — email [support@personalisationhub.com](mailto:support@personalisationhub.com) to arrange it.
- An activated triggered campaign — see [What are triggered campaigns?](https://personalisationhub.com/support-centre/personalisation-and-ai/what-are-triggered-campaigns/)
- If the agent runs on the display itself, a microphone or webcam connected to the display, with its volume audible.

## Enable the AI Agents touch-point on the campaign

1. In the left navigation, select **Campaigns**, then select the campaign's name.
2. On the **Campaign Brief** tab, under **ENABLED TOUCH-POINT(S)**, set **AI Agents** to on.
3. Enter the synonyms and utterances the agent matches for this campaign.
4. Select **Update Campaign Brief**.

## Enable the agent on the display

The display-level steps are in [Enable chatbot interactions on a display or mobile site](https://personalisationhub.com/support-centre/). In short: open the display in **Displays & Devices**, select the **Enabled Features** tab, enable the chatbot option, choose the intent to trigger and the token to send to the agent, choose whether the agent starts on the display or on the visitor's phone, then select **Save Changes**.

## Verify it worked

Speak or type an utterance that matches one of the campaign's synonyms. The campaign starts on the display, and the campaign's row in **Campaigns** shows the intent under **Matched Intent**.

## Next step

[Trigger campaigns from customer or decisioning data](https://personalisationhub.com/support-centre/personalisation-and-ai/trigger-campaigns-from-customer-or-decisioning-data/)

## Related

- [Enable chatbot interactions on a display or mobile site](https://personalisationhub.com/support-centre/)
- [AI agents and skills reference](https://personalisationhub.com/support-centre/personalisation-and-ai/ai-agents-and-skills-reference/)
- [Update a campaign's interaction settings](https://personalisationhub.com/support-centre/personalisation-and-ai/update-a-campaigns-interaction-settings/)