# Add Google Maps directions to your mobile site

> Add a Directions menu item that opens Google Maps navigation to the visitor's store, using a token so 1 template works for every store.

How-to guide · Mobile Store Sites · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/mobile-store-sites/add-google-maps-directions-to-your-mobile-site/

A Directions menu item sends visitors to Google Maps with the store already set as the destination. Because the URL uses a token, 1 menu item in the template works for every store. The same token approach works in campaign URLs.

## Before you begin

- Each store has a complete address. See [Add or update a store's address](https://personalisationhub.com/support-centre/stores-and-retail-data/add-or-update-a-stores-address/).
- You know which template the item belongs in: the default, or a template for particular stores.

## Steps

1. In the left navigation, select **Platform Admin**.
2. Under **Enabled Features**, select **Mobile Store Sites**, then select the template.
3. Select **Add Menu Item**.
4. Name the item, for example `Directions`, and choose an icon.
5. For the URL, enter a Google Maps directions link with a store token as the destination, for example `https://www.google.com/maps/dir/?api=1&destination=${StoreName}`. The platform replaces the token with the store's own value when the site loads, so the destination is different for every store.

6. Select **Open in New Tab**, so Google Maps opens in the visitor's maps app or browser rather than inside the site.
7. Under the states, tick **Show in Away from Store State**. Untick the states in which directions are not useful.
8. Select **Save**, then **Save Changes**.

> **Note:** The same directions URL, with the same token, can be used as a campaign's **Campaign Landing Page URL** on the **Campaign Brief** tab, which also offers **+ Add Token**.

## Verify it worked

Scan the store's QR code on a phone. The **Directions** item appears in the menu, and selecting it opens Google Maps with that store as the destination.

## Next step

[Create a mobile site template for a concierge kiosk](https://personalisationhub.com/support-centre/mobile-store-sites/create-a-mobile-site-template-for-a-concierge-kiosk/)

## Related

- [Define your default mobile site template](https://personalisationhub.com/support-centre/mobile-store-sites/define-your-default-mobile-site-template/)
- [Test your mobile site](https://personalisationhub.com/support-centre/mobile-store-sites/test-your-mobile-site/)
- [Connect the platform to Google Maps / Places](https://personalisationhub.com/support-centre/integrations-and-3rd-party-guides/connect-the-platform-to-google-maps-places/)