# Target campaigns at specific displays with display tags

> Create display tags, assign them to individual displays, and target a campaign at a tag so it plays only on those screens.

How-to guide · Launching Campaigns › Localise campaigns · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/

Display tags let a campaign play on particular screens rather than on every display of a type. Think of the screen overlooking the food court, the window-facing displays, or the ones in a high-traffic aisle. You create the tags once, tag each display, then target the campaign at the tag.

## Before you begin

- An HQ Admin account.
- The displays already registered — see [Register a new display or device](https://personalisationhub.com/support-centre/digital-signage/register-a-new-display-or-device/).
- A campaign to target. A clear display-type naming convention (for example `store-entrance-portrait-left`) makes the tag strategy easier for new staff to follow.

## Create the display tags

1. In the left navigation, select **Company Settings**.
2. In the sub-navigation, expand **Retail Settings** and select **Display Tags**.
3. Select **Add New Display Tag**.
4. Enter the tag name, for example `Food Court`, and confirm.

## Assign tags to displays

1. In the left navigation, select **Displays & Devices**. The **Assigned Devices** tab opens.
2. Select the display name. The **Display Details** tab opens.
3. In **Display Tags**, choose 1 or more tags.
4. Select **Save Changes**.
5. Repeat for each display.

Store staff can also tag their own displays in Retail Admin under **Displays & Devices → Manage Displays**, in the **Display Tags** field of the display's details.

## Target the campaign at a tag

1. In the left navigation, select **Campaigns**, then select the campaign name.
2. Select the **Targeting** tab.
3. Select **Add New "AND" Condition**.
4. In the first select, choose **Store / Location Data**.
5. In the second select, choose **Display Tag(s)**.
6. In the third select, choose **includes selected**.
7. In the fourth select, choose the tag or tags.
8. Select **Save Changes**.

> **Note:** Display tags combine with schedules. A campaign tagged **Food Court** with a daily 12:00–13:00 schedule plays on the food-court screens over lunch and nowhere else.

## Verify it worked

Once activated, the campaign plays only on displays that carry a matching tag. On any such display, the **Campaign Playback** tab lists the play with the tag rule in **Matched Rule**; displays without the tag never show it.

## Troubleshooting

### The campaign plays on a display that does not have the tag

**Cause.** The tag rule was added as an OR row inside a group that already matched, rather than as its own AND group.

**Fix.** Remove the row and add the tag rule with **Add New "AND" Condition** so it becomes a separate requirement.

## Next step

[Localise campaigns by visitors' reason for visit](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-visitors-reason-for-visit/)

## Related

- [Target a campaign](https://personalisationhub.com/support-centre/launching-campaigns/target-a-campaign/)
- [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/)
- [How displays and devices work in Personalisation Hub](https://personalisationhub.com/support-centre/digital-signage/how-displays-and-devices-work-in-personalisation-hub/)