# Target a campaign

> Build AND/OR targeting rules on a campaign's Targeting tab so it plays only in the stores, on the displays, or for the audiences that match.

How-to guide · Launching Campaigns › Create and run campaigns · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/target-a-campaign/

Targeting rules decide where and for whom a campaign is eligible to play. You define 1 set of rules on the campaign's **Targeting** tab, and it applies to every touch-point the campaign is enabled on. Rules can use stores, zones, individual displays, queue data, staff on shift, or an identified visitor's profile.

## Before you begin

- A campaign with its creative in place.
- The data you want to target on already defined: store segments, display tags, reason-for-visit categories or staff languages. The **Localise campaigns** articles cover each one.

## Steps

1. In the left navigation, select **Campaigns**, then select the campaign name.
2. Select the **Targeting** tab. Existing rules are listed under **DEFINED CAMPAIGN TARGETING RULES**.
3. Select **Add New "AND" Condition**. A condition group appears with 1 row of 4 selects.
4. In the first select, choose the data source — for example **Store / Location Data**, **Queueing / Aggregate Visitor Data** or **Visitor / Customer Data**.
5. In the second select, choose the variable — for example **Fixed Store Segments**, **Display Tag(s)**, **Reason for Visit (Aggregate)** or **Gender**.
6. In the third select, choose the operator — for example **includes selected**, **excludes selected**, **equal** or **greater than**.
7. In the fourth select, choose the value or values to match.
8. To add an alternative that also satisfies this group, select **Add new "OR" Condition** inside the group. To add a further requirement, select **Add New "AND" Condition** again.
9. Select **Save Changes**.

## How the rules combine

- Rows inside a group are joined with OR: the group matches when any row matches.
- Groups are joined with AND: every group has to match before the campaign plays.
- The trash icon on a row removes it.

For example, 1 group with **Fixed Store Segments includes selected Metro** and a second group with **Display Tag(s) includes selected Food Court** plays only on food-court displays in metro stores.

## Override the campaign that is playing

By default a matched campaign joins the display's rotation. Turn on **Override current campaign** at the top right of the Targeting tab to have it interrupt whatever is playing the moment its rules match. That is the usual choice for rules that respond to a passer-by or a queue.

> **Note:** Triggered campaigns show a read-only **QR CONTROL INTERACTION** group on this tab. It is created by the platform when a visitor can trigger the campaign from a QR code and is not edited here.

## Verify it worked

The rules stay listed under **DEFINED CAMPAIGN TARGETING RULES** after you reopen the tab. Once the campaign is activated and a rule matches on a display, that display's **Campaign Playback** tab records the play with the rule in its **Matched Rule** column.

## Troubleshooting

### The campaign plays everywhere

**Cause.** The rules were not saved, or the campaign has no rules and no schedule.

**Fix.** Reopen the **Targeting** tab, check the rules are listed, and select **Save Changes** after any edit.

### The campaign never plays

**Cause.** Two groups contradict each other, or the value being matched is not assigned anywhere — for example a store segment no store carries.

**Fix.** Check each group in turn, then check the store or display carries the segment or tag the rule expects.

## Next step

[Activate or deactivate a campaign](https://personalisationhub.com/support-centre/launching-campaigns/activate-or-deactivate-a-campaign/)

## Related

- [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/)
- [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/)
- [Localise campaigns by visitors' reason for visit](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-visitors-reason-for-visit/)
- [Localise campaigns by the skills of staff on shift](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-the-skills-of-staff-on-shift/)
- [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/)
- [Trigger campaigns from customer or decisioning data](https://personalisationhub.com/support-centre/personalisation-and-ai/trigger-campaigns-from-customer-or-decisioning-data/)