# Launch a new campaign

> Start a campaign from Launch a New Campaign: describe it to the AI assistant by typing or speaking, or write the brief yourself, then review and save it.

How-to guide · Launching Campaigns › Create and run campaigns · Last updated 17 September 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/launch-a-new-campaign/

**Launch a New Campaign** creates the campaign brief, the first step of every campaign. You choose how the brief is written. Describe the campaign to the platform's AI assistant, by typing or speaking, and it writes the brief from your description and your brand guidelines. Or write the brief yourself in the form. Both routes end on the same **Campaign Brief** tab. Allow about 2 minutes.

## Before you begin

- An HQ Admin account.
- Target audiences and campaign objectives defined under **Company Settings → Campaign Settings** — see [Define target audiences and campaign objectives](https://personalisationhub.com/support-centre/company-set-up-and-users/define-target-audiences-and-campaign-objectives/).
- Recommended: your brand guidelines PDF uploaded under **Company Settings → Brand / Logo / Guidelines** — see [Upload your brand guidelines for the AI agents](https://personalisationhub.com/support-centre/company-set-up-and-users/upload-your-brand-guidelines-for-the-ai-agents/). The AI assistant follows them when writing the brief and generating creative.
- A display type and playlist for each touch-point you want to launch on — see [Create a display type and playlist](https://personalisationhub.com/support-centre/digital-signage/create-a-display-type-and-playlist/).
- **To use the AI assistant:** your provider API keys registered under **Platform Admin → AI Models / Integrations**. You need an OpenAI key for the brief and copy, a Google Gen AI key for images, and a Google Gen AI (Veo 3.1) or LTX (LTX 2.5) key for video. See [Connect AI models and providers](https://personalisationhub.com/support-centre/personalisation-and-ai/connect-ai-models-and-providers/). Without them the assistant cannot write the brief; write it yourself instead.

## Choose how to create the campaign

| Route | What you do | What you need | What comes next |
| --- | --- | --- | --- |
| Describe it to the AI assistant | Type or speak a description; the assistant writes the brief | AI integrations with your provider API keys | Generate the storyboard, copy and creative with AI |
| Write the brief yourself | Complete the Campaign Brief form by hand | No AI integration | Upload your own creative for each playlist, or generate it once integrations exist |

## Describe the campaign to the AI assistant

1. In the left navigation, select **Campaigns**.
2. At the top right, select **Launch a New Campaign**. The **Launch a New Campaign** dialog opens.
3. In **Talk to me about your campaign?**, type your description, or select the microphone icon and speak. While you speak, the icon changes to a pause control; select it to stop. Describe the brand or product, who it targets, the scene you want to show, and the displays or touch-points to launch on. For example: *Launch a campaign for Awesome Bags' new weatherproof handbag, targeting upper class females. Show a lady in a high-end restaurant, raining outside, with the handbag on the table. Launch on the Amazon landscape and Amazon portrait displays.*

4. Check the list under **The following Campaign Details have been captured:**. The assistant extracts 6 details from your description: **Campaign Name**, **Campaign Detail**, **Promoted Product**, **Campaign Objective**, **Touch Points** and **Target Audience**. If a detail is not captured, add it to your description.
5. Select **Add New Campaign**.
6. Wait while the AI assistant writes the brief. It draws on your brand guidelines and any industry-specific compliance requirements. The campaign opens on its **Campaign Brief** tab.
7. Continue with the steps in *Review and save the campaign brief*.

## Write the campaign brief yourself

Use this route when no AI integration is registered, or when the brief is already written.

1. In the left navigation, select **Campaigns**.
2. At the top right, select **Launch a New Campaign**. The **Launch a New Campaign** dialog opens.
3. In the banner at the top of the dialog, **If you'd prefer to Manually Add the Campaign**, select the **click here** link.
4. In the form that opens, enter the **Campaign Name** and **Campaign Details**.
5. Continue with the steps in *Review and save the campaign brief*, completing each field rather than checking it.

## Review and save the campaign brief

1. Check **Campaign Name** and **Campaign Details**. Every field is editable.
2. If the campaign has a landing page, enter it in **Campaign Landing Page URL**. Select **+ Add token** to insert a platform token into the URL.
3. Check **Promoted Product(s)** and **Product SKU(s)**. Press Enter after each value to add more than 1.
4. Check **Target Audience(s)** and **Campaign Objective**. Both lists come from **Campaign Settings**.
5. Under **ENABLED TOUCH-POINT(S)**, turn on each touch-point the campaign runs on, then choose where it plays:  **Digital Signage** → **Playlist(s)**
6. **Store Sites** → **Mobile Site Template(s)**
7. **Website** → **Website pages/sections**
8. Select **Update Campaign Brief**.

> **Note:** A campaign can be enabled on several playlists at once, for example a landscape and a portrait playlist. When its rules match, the campaign plays on every display in the store that carries one of those playlists.

## Verify it worked

The campaign shows **Status** **Not Activated** at the top right of the page. It appears in the **Campaigns** list with its enabled touch-points ticked and its playlists listed. It does not play anywhere until you activate it.

## Troubleshooting

### The AI assistant does not write a brief, or the request fails

**Cause.** No integration is registered under **Platform Admin → AI Models / Integrations**, or the API key on the integration assigned to the brief-writing skill is invalid.

**Fix.** Register the provider and its API key — see [Connect AI models and providers](https://personalisationhub.com/support-centre/personalisation-and-ai/connect-ai-models-and-providers/) — then launch again. To carry on without AI, write the brief yourself.

## Next step

- If the AI assistant wrote the brief: [Generate storyboard, copy and creative with AI](https://personalisationhub.com/support-centre/launching-campaigns/generate-storyboard-copy-and-creative-with-ai/).
- If you wrote the brief yourself: [Add a campaign to play on a digital signage display](https://personalisationhub.com/support-centre/launching-campaigns/add-a-campaign-to-play-on-a-digital-signage-display/).

## Related

- [How campaigns work: playback strategies, touch-points and status](https://personalisationhub.com/support-centre/launching-campaigns/how-campaigns-work-playback-strategies-touch-points-and-status/)
- [Connect AI models and providers](https://personalisationhub.com/support-centre/personalisation-and-ai/connect-ai-models-and-providers/)
- [AI agents and skills reference](https://personalisationhub.com/support-centre/personalisation-and-ai/ai-agents-and-skills-reference/)