# Generate storyboard, copy and creative with AI

> Turn a saved campaign brief into a storyboard, copy, a preview and production-ready assets for every enabled touch-point, refining each stage as you go.

How-to guide · Launching Campaigns › Create and run campaigns · Last updated 17 September 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/generate-storyboard-copy-and-creative-with-ai/

Once the campaign brief is saved, the platform's AI agents generate the storyboard and copy, a preview in each orientation, and then the final assets for every enabled touch-point. It makes no difference whether the AI assistant wrote the brief or you did. You review and refine at each stage. Generation takes a few seconds per stage for an image campaign; video takes longer.

## Before you begin

- A saved campaign brief with at least 1 touch-point enabled — see [Launch a new campaign](https://personalisationhub.com/support-centre/launching-campaigns/launch-a-new-campaign/).
- Your provider API keys registered under **Platform Admin → AI Models / Integrations** — see [Connect AI models and providers](https://personalisationhub.com/support-centre/personalisation-and-ai/connect-ai-models-and-providers/). OpenAI writes the storyboard and copy, Google Gen AI (Gemini) generates images, and Google Gen AI (Veo 3.1) or LTX (LTX 2.5) generates video. Each stage is handled by a different agent; [AI agents and skills reference](https://personalisationhub.com/support-centre/personalisation-and-ai/ai-agents-and-skills-reference/) lists which model does what.
- Recommended: your brand guidelines PDF uploaded, so the copy and imagery follow them — see [Upload your brand guidelines for the AI agents](https://personalisationhub.com/support-centre/company-set-up-and-users/upload-your-brand-guidelines-for-the-ai-agents/).

## Generate the storyboard and copy

1. On the campaign's **Campaign Brief** tab, check the brief, then select **Generate Storyboard & Copy**. The agent reviews past campaign performance for the same product, objective and audience, and writes the storyboard and copy on the **Storyboard & Copy** tab.

2. Under **Campaign Type**, choose **Image** or **Video**. Image is quicker to generate; Video needs a Veo 3.1 or LTX 2.5 integration.
3. Use the **Landscape** and **Portrait** control to check each orientation.
4. Open **HEADLINE**, **SUB HEADLINE**, **BODY COPY**, **CTA COPY** and **LEGAL COPY (Ts&Cs)** and refine the text.
5. If the campaign features a newly launched product, add product images under **REFERENCE IMAGES / STYLE GUIDES**.
6. For a video campaign, in **Scene 1** edit the **Scene Prompt**, then use **Request changes** or **Regenerate** on the **First Frame**. Under **Last Frame**, choose **Generate image** or **Upload image**. Set **Duration** and **Camera** under **Scene Settings**.
7. Select **Update Storyboard & Copy**.

## Generate the preview and the creative assets

1. Select **Generate Campaign Preview**.
2. Review the landscape and portrait previews.
3. If something is wrong, select **Request changes**, describe the change under **What changes would you like me to make?**, then select **Request changes** to confirm.
4. When the preview is right, select **Generate Creative Assets**. The agent produces a production-ready asset for every enabled playlist, template and page at once.
5. Select the **Creative** tab, then **Campaign Assets**.
6. Check the card for each playlist, for example **LANDSCAPE PLAYLIST (DIGITAL SIGNAGE)**. To redo 1 asset, select **Regenerate Asset**; to replace it with your own file, select **Upload new Campaign Asset**.

> **Note:** Assets are generated only for touch-points that are turned on in the Campaign Brief. Enable a touch-point later and you generate again for that touch-point.

## Verify it worked

Every enabled playlist card under **Creative → Campaign Assets** shows a generated asset with a duration (for example **0:08**). The campaign still does not play until you activate it.

## Troubleshooting

### The Storyboard & Copy tab is greyed out

**Cause.** The tab is unavailable for this campaign in its current state.

**Fix.** Save the campaign brief first and generate the storyboard from the Campaign Brief tab.

### Generation fails or never finishes

**Cause.** The AI model for that stage is not connected, or its provider rejected the request.

**Fix.** Under **Platform Admin → AI Models / Integrations**, register the missing provider or re-enter its API key. Check the model assigned to that agent and the **Max Retries** and **Retry Interval** settings, then retry.

## Next step

[Add a campaign to play on a digital signage display](https://personalisationhub.com/support-centre/launching-campaigns/add-a-campaign-to-play-on-a-digital-signage-display/)

## Related

- [Launch a new campaign](https://personalisationhub.com/support-centre/launching-campaigns/launch-a-new-campaign/)
- [AI agents and skills reference](https://personalisationhub.com/support-centre/personalisation-and-ai/ai-agents-and-skills-reference/)
- [Step 5 — Upload your brand, logos and icons](https://personalisationhub.com/support-centre/platform-installation/step-5-upload-your-brand-logos-and-icons/)