# Add a campaign to play on a digital signage display

> Connect a campaign to a display through its playlist, upload an image or video for that playlist, and activate it so the display starts playing it.

How-to guide · Launching Campaigns › Create and run campaigns · Last updated 3 November 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/add-a-campaign-to-play-on-a-digital-signage-display/

A display plays a campaign when 3 things line up. The campaign is enabled for **Digital Signage** on a playlist that belongs to the display's display type; the campaign has an asset for that playlist; and the campaign is activated. This article walks through all 3 using your own image or video. To have the platform generate the asset instead, see [Generate storyboard, copy and creative with AI](https://personalisationhub.com/support-centre/launching-campaigns/generate-storyboard-copy-and-creative-with-ai/).

## Before you begin

- At least 1 display registered and assigned to a display type — see [Register a new display or device](https://personalisationhub.com/support-centre/digital-signage/register-a-new-display-or-device/) and [Create a display type and playlist](https://personalisationhub.com/support-centre/digital-signage/create-a-display-type-and-playlist/).
- An image or video in the display type's **Display Resolution (W x H)**, for example 1920 x 1080 for a landscape display. The resolution is listed under **Displays & Devices → Manage Display Types**.
- A campaign with a saved brief, written by the AI assistant or by hand — see [Launch a new campaign](https://personalisationhub.com/support-centre/launching-campaigns/launch-a-new-campaign/). No AI integration is needed for this route.

## Enable Digital Signage on the campaign

1. In the left navigation, select **Campaigns**.
2. Select the campaign name to open it. The **Campaign Brief** tab opens.
3. Under **ENABLED TOUCH-POINT(S)**, turn on **Digital Signage**.
4. In **Playlist(s)**, choose every playlist the campaign should play on. A display's playlist comes from its display type; you can see it in the **Active Playlist** column of the Displays & Devices list.

5. Select **Update Campaign Brief**.

## Upload the creative for each playlist

1. Select the **Creative** tab, then **Campaign Assets**.
2. Find the card for the playlist, for example **LANDSCAPE PLAYLIST (DIGITAL SIGNAGE)**.
3. Select **Upload new Campaign Asset** and choose your image or video.
4. Repeat for every playlist card. Each playlist needs its own asset in that playlist's orientation and resolution.

## Activate the campaign

1. At the top right of the page, turn on the activation toggle next to **Status**.

> **Important:** With no schedule and no targeting rules, an activated campaign runs continuously on every display that carries one of its playlists, in every store. Add a schedule or targeting rules first if that is not what you want.

## Verify it worked

**Status** at the top right no longer shows **Not Activated**, and the display starts playing the campaign in its rotation. To confirm from HQ Admin, open the display under **Displays & Devices** and check its **Campaign Playback** tab — see [View the campaign playback audit for a display](https://personalisationhub.com/support-centre/digital-signage/view-the-campaign-playback-audit-for-a-display/).

## Troubleshooting

### The campaign does not appear on the display

**Cause.** The display's playlist is not one of the campaign's **Playlist(s)**, or the display is offline.

**Fix.** Compare the display's **Active Playlist** with the campaign's playlists and add the missing one. If the display shows a red status dot, see [A display shows as offline](https://personalisationhub.com/support-centre/).

### Only one orientation plays

**Cause.** An asset was uploaded for 1 playlist card only.

**Fix.** Under **Creative → Campaign Assets**, upload an asset on every playlist card.

## Next step

[Schedule a campaign](https://personalisationhub.com/support-centre/launching-campaigns/schedule-a-campaign/)

## Related

- [Create a display type and playlist](https://personalisationhub.com/support-centre/digital-signage/create-a-display-type-and-playlist/)
- [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/)
- [Identify campaign playback issues on a display](https://personalisationhub.com/support-centre/digital-signage/identify-campaign-playback-issues-on-a-display/)