# Activate or deactivate a campaign

> Turn a campaign on or off with the toggle on its detail page, or activate and deactivate several campaigns at once from the Campaigns list.

How-to guide · Launching Campaigns › Create and run campaigns · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/launching-campaigns/activate-or-deactivate-a-campaign/

Activation is the switch that makes a campaign eligible to play. Until it is on, nothing else — creative, schedules, targeting — has any effect. Deactivating stops the campaign everywhere while keeping everything configured for next time.

## Before you begin

- An HQ Admin account.
- For a campaign you are activating: creative uploaded or generated for every enabled playlist, and any schedules or targeting rules already saved.

## Activate or deactivate 1 campaign

1. In the left navigation, select **Campaigns**.
2. Select the campaign name to open it.
3. At the top right, next to **Status**, turn the activation toggle on or off.

To deactivate without opening the campaign, open the row's **…** menu on the Campaigns list and select **Deactivate Campaign**.

## Activate or deactivate several campaigns

1. On the **Campaigns** list, tick the checkbox on each campaign. The checkbox in the header selects every row on the page.
2. Select **Activate / Deactivate Selected**.
3. Confirm the activation or deactivation.

> **Important:** An activated campaign with no schedule runs continuously, and with no targeting rules it plays on every display that carries one of its playlists, in every store. Check the **Scheduling** and **Targeting** tabs before you switch a campaign on nationwide.

## Verify it worked

The **Status** text next to the toggle changes, for example from **Not Activated** to **Activated - Not Running** or **Live**. The status dot on the Campaigns list updates too. See [How campaigns work: playback strategies, touch-points and status](https://personalisationhub.com/support-centre/launching-campaigns/how-campaigns-work-playback-strategies-touch-points-and-status/) for what each status means. A deactivated campaign drops out of every display's rotation and out of the campaign carousel on mobile store sites.

## Next step

[Prioritise which campaigns play first](https://personalisationhub.com/support-centre/launching-campaigns/prioritise-which-campaigns-play-first/)

## Related

- [Choose which campaigns appear in the campaign carousel](https://personalisationhub.com/support-centre/mobile-store-sites/choose-which-campaigns-appear-in-the-campaign-carousel/)
- [Let retail staff activate triggered campaigns](https://personalisationhub.com/support-centre/personalisation-and-ai/let-retail-staff-activate-triggered-campaigns/)
- [Configure campaign playback monitoring](https://personalisationhub.com/support-centre/digital-signage/configure-campaign-playback-monitoring/)