# Launching Campaigns

> Creating, scheduling, targeting and localising campaigns.

Part of the [Personalisation Hub Help Centre](https://personalisationhub.com/support-centre/?format=md).


## Create and run campaigns

From brief to activation: launch, create, schedule, target, activate and measure a campaign.

- [How campaigns work: playback strategies, touch-points and status](https://personalisationhub.com/support-centre/launching-campaigns/how-campaigns-work-playback-strategies-touch-points-and-status/?format=md): Understand what a campaign is made of, what the playback strategy pills and status values on the Campaigns list mean, and what each campaign tab controls.
- [Launch a new campaign](https://personalisationhub.com/support-centre/launching-campaigns/launch-a-new-campaign/?format=md): Start a campaign from Launch a New Campaign: describe it to the AI assistant by typing or speaking, or write the brief yourself, then review and save it.
- [Generate storyboard, copy and creative with AI](https://personalisationhub.com/support-centre/launching-campaigns/generate-storyboard-copy-and-creative-with-ai/?format=md): Turn a saved campaign brief into a storyboard, copy, a preview and production-ready assets for every enabled touch-point, refining each stage as you go.
- [Add a campaign to play on a digital signage display](https://personalisationhub.com/support-centre/launching-campaigns/add-a-campaign-to-play-on-a-digital-signage-display/?format=md): Connect a campaign to a display through its playlist, upload an image or video for that playlist, and activate it so the display starts playing it.
- [Schedule a campaign](https://personalisationhub.com/support-centre/launching-campaigns/schedule-a-campaign/?format=md): Add 1 or more schedules to a campaign so it plays at set times, on a repeat pattern, or only while each store is open.
- [Target a campaign](https://personalisationhub.com/support-centre/launching-campaigns/target-a-campaign/?format=md): Build AND/OR targeting rules on a campaign's Targeting tab so it plays only in the stores, on the displays, or for the audiences that match.
- [Activate or deactivate a campaign](https://personalisationhub.com/support-centre/launching-campaigns/activate-or-deactivate-a-campaign/?format=md): Turn a campaign on or off with the toggle on its detail page, or activate and deactivate several campaigns at once from the Campaigns list.
- [Prioritise which campaigns play first](https://personalisationhub.com/support-centre/launching-campaigns/prioritise-which-campaigns-play-first/?format=md): Set the order in which active campaigns are presented for a display type from the Campaign Prioritisation button on the Campaigns list.
- [Review campaign performance in Insights / Analytics](https://personalisationhub.com/support-centre/launching-campaigns/review-campaign-performance-in-insights-analytics/?format=md): Read playback, views and engagement for your campaigns by display type and location, and download the raw reports as CSV or JSON.

## Localise campaigns

Play the right campaign in the right store, on the right display, at the right moment.

- [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/?format=md): Group stores into fixed or variable segments, assign the segments to stores, and target a campaign at a segment so it plays only in those stores.
- [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/?format=md): Create display tags, assign them to individual displays, and target a campaign at a tag so it plays only on those screens.
- [Localise campaigns by visitors' reason for visit](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-visitors-reason-for-visit/?format=md): Play a campaign in a store when more than a set percentage of the visitors waiting in its queue are there for the same reason.
- [Localise campaigns by the skills of staff on shift](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-the-skills-of-staff-on-shift/?format=md): Play a campaign only while a staff member who speaks a given language, and is set to Available, is on shift in the store.
- [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/?format=md): Play a campaign when the webcam on a display detects a passer-by of a given gender, with the model running on the device so no images leave the store.