# Benefits by industry > What Personalisation Hub delivers for retail, retail media, telco, banking, hospitality, grocery and pharmacy, venues and automotive — passer-by traffic and in-store conversion first for telcos and banks — with a first use case for each. Explanation · Getting Started · Last updated 17 September 2026 URL: https://personalisationhub.com/support-centre/getting-started/benefits-by-industry/ Personalisation Hub is 1 platform, but each industry uses a different part of it first. For telcos and banks the predominant use case is passer-by traffic: more of the people walking past come in, and more of them convert once inside. This page sets out, sector by sector, the in-store challenge, the features that address it, and the use case most customers start with. Every benefit is tied to a feature documented in this help centre; the illustrations come from the platform's demo tenant, which already carries reason-for-visit categories, store segments, display types and mobile site templates for several of these sectors. For the feature-by-feature view, see [About Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/about-personalisation-hub/). For the 3 primary use cases in full, see [Use cases supported by Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/use-cases-supported-by-personalisation-hub/). ## Retail and consumer electronics Electronics and specialty retailers run frequent product launches and promotions across many stores, but the same creative plays on every screen regardless of local stock, weather or who is standing in front of it. Head office rarely knows which campaign a customer saw before they spoke to staff, and store teams have no way to switch messaging when a line sells out. ### What Personalisation Hub delivers - **Localised campaigns from the staff tablet.** HQ defines variable store segments such as *IPHONE 17 - Out of Stock* or *Hot Day*; a store manager switches the segment on and the matching campaigns start or stop in that store within the rotation. See [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/) and [Update your store's segments (Retail Admin)](https://personalisationhub.com/support-centre/stores-and-retail-data/update-your-stores-segments-retail-admin/). - **1 campaign, every screen size.** Display types carry a resolution and default playlist, and the AI agents generate landscape and portrait creative from 1 brief, so a launch reaches window, aisle and counter screens without separate production runs. See [Create a display type and playlist](https://personalisationhub.com/support-centre/digital-signage/create-a-display-type-and-playlist/) and [Generate storyboard, copy and creative with AI](https://personalisationhub.com/support-centre/launching-campaigns/generate-storyboard-copy-and-creative-with-ai/). - **Passer-by targeting.** With a webcam on a shopfront display, campaigns aimed at a male or female audience swap in near real time, and passer-by counts appear in **Insights / Analytics**. See [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/). - **Queue by product interest.** Reason-for-visit categories such as *New Phone* with *iPhone*, *Pixel* and *Samsung* sub-categories tell staff why each visitor is waiting, and can localise a campaign when most of the queue is there for the same product. See [Add reason-for-visit categories and sub-categories](https://personalisationhub.com/support-centre/queue-management/add-reason-for-visit-categories-and-sub-categories/) and [Localise campaigns by visitors' reason for visit](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-by-visitors-reason-for-visit/). - **Closed-loop reporting.** Campaign playback, QR conversion and ingested POS transactions are downloadable as CSV or JSON for attribution in your own tools. See [Review campaign performance in Insights / Analytics](https://personalisationhub.com/support-centre/launching-campaigns/review-campaign-performance-in-insights-analytics/). **Typical first use case.** Enable digital signage in 1 flagship store, register its displays, and launch a product campaign with a variable segment that staff can toggle when stock runs out. Start at [Enable digital signage](https://personalisationhub.com/support-centre/digital-signage/enable-digital-signage/). ## Retail media networks Retailers monetising their in-store screens need to prove to brand partners that a campaign played where and when it was booked, and that it reached the audience promised. As third-party cookies decline, the differentiator is first-party data — loyalty, app and in-store behaviour — activated on the retailer's own domain rather than through an ad-tech intermediary. ### What Personalisation Hub delivers - **Self-hosted screens on your domain.** Displays, campaigns and playback data live in your own AWS account, so partner campaigns run on infrastructure you control. See [Where is my data stored and how is the platform secured?](https://personalisationhub.com/support-centre/getting-started/where-is-my-data-stored-and-how-is-the-platform-secured/). - **Proof of play.** Every display keeps a campaign playback audit (date, playback strategy, campaign, duration, matched rule), and the **Display Health Status** and **Campaign Playback** reports export the same data per display. See [View the campaign playback audit for a display](https://personalisationhub.com/support-centre/digital-signage/view-the-campaign-playback-audit-for-a-display/). - **Audience measurement without images.** Computer vision at the edge reports passer-by volume and demographics per display, hourly, and campaign engagement funnels (ROTS / VAC / views). See [Does computer vision store images of shoppers?](https://personalisationhub.com/support-centre/personalisation-and-ai/does-computer-vision-store-images-of-shoppers/). - **First-party targeting.** Loyalty and CDP attributes sent to the Visitor API — product holdings, plan type, segments — trigger campaigns on a specific display or across a store when a known customer checks in. See [Trigger campaigns from customer or decisioning data](https://personalisationhub.com/support-centre/personalisation-and-ai/trigger-campaigns-from-customer-or-decisioning-data/). - **Proximity and QR engagement.** MIST zones change the content near a customer's phone, and QR Control lets shoppers pull a partner's offer to their own device from the screen. See [Enable proximity personalisation with MIST](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-proximity-personalisation-with-mist/) and [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/). - **Sponsored slots.** The platform roadmap includes localised, personalised and sponsored ad slots that partners can pre-book or fill programmatically. This is listed as coming soon in the use-cases overview and is not yet available in the platform. **Typical first use case.** Register the displays in a pilot store, run a partner campaign on a schedule, and hand the partner the **Campaign Daily Summary** and **Display Audience Hourly** downloads at the end of the flight. Start at [Schedule a campaign](https://personalisationhub.com/support-centre/launching-campaigns/schedule-a-campaign/). ## Telecommunications (telco stores) The predominant use case for a telco store is passer-by traffic: the screens at the front of the store show the same national creative to everyone walking past, so few of them come in. Once inside, visits are long and consultative: new handsets, plan changes, business accounts. Customers wait without knowing how long, and staff do not know who is next or why they came, so fewer visits convert. ### What Personalisation Hub delivers - **Passer-by traffic from the shopfront.** External-facing displays play the launch, plan or trade-in offer chosen for that store and time of day, and switch it for the audience computer vision detects. A QR code on the screen lets a passer-by claim the offer or join the queue before they reach the door. See [Target passers-by using computer vision at the edge](https://personalisationhub.com/support-centre/launching-campaigns/target-passers-by-using-computer-vision-at-the-edge/) and [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/). - **Virtual queueing by reason for visit.** The demo tenant's *New Phone* category (25 minutes to serve) with *iPhone*, *Pixel* and *Samsung* sub-categories, and visitor types such as *I'm a Business Customer*, show the model: visitors scan a QR code, choose why they are there, and receive SMS updates while they browse. See [Enable virtual store queueing](https://personalisationhub.com/support-centre/queue-management/enable-virtual-store-queueing/). - **Staff see the customer before they say hello.** When staff pick up a visitor from the queue, the tablet shows their reason for visit, notes, languages and any connected profile data or recent display interactions. See [View a visitor's recent interactions and profile data](https://personalisationhub.com/support-centre/queue-management/view-a-visitor-s-recent-interactions-and-profile-data/). - **Route by language or account type.** Store managers place a visitor on hold with a required language or note, and staff record the languages they speak, so the right person picks them up. See [Handle visitors with special requests (language or business customers)](https://personalisationhub.com/support-centre/queue-management/handle-visitors-with-special-requests-language-or-business-customers/) and [Update the languages you speak](https://personalisationhub.com/support-centre/queue-management/update-the-languages-you-speak/). - **Localised launch campaigns.** Segments such as *Metro*, *Regional* and *Airport* and display tags such as *External Facing* let 1 launch campaign play differently by store and by screen. See [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/). - **Single sign-on for store staff.** Staff and store managers are provisioned through your SAML identity provider, so the tablet follows your existing joiner and leaver process. See [Integrate single sign-on (SAML) for store staff](https://personalisationhub.com/support-centre/company-set-up-and-users/integrate-single-sign-on-saml-for-store-staff/). **Typical first use case.** Put a device launch campaign on the external-facing displays of 1 store, localised by store segment and with a QR code to join the queue. Then enable virtual store queueing with reason-for-visit categories for handsets, plans and business accounts, so the extra visitors convert. Start at [Enable virtual store queueing](https://personalisationhub.com/support-centre/queue-management/enable-virtual-store-queueing/). ## Banking, insurance and financial services branches The predominant use case for a branch is passer-by traffic: the branch display plays generic brand content that has no relationship to the offers a passer-by has already seen online, so it draws few of them in. Branch visits are fewer but higher value: home loans, credit cards, account changes. Once inside, customers arrive without an appointment, wait in a shared lounge, and are served by whoever is free rather than the specialist they need, so fewer visits convert. ### What Personalisation Hub delivers - **Passer-by traffic from the branch window.** The window display plays the rate, card or account offer for that branch and time of day. Its QR code books an appointment or joins the queue on the spot, so a passer-by becomes a booked visit. See [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/) and [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/). - **Appointments and click-to-confirm.** Customers book a branch appointment from the store locator or mobile site, confirm it by SMS link, receive a reminder, and check in on arrival by scanning the display's QR code. Branches set slots per weekday and holiday; HQ sets duration, lead time and cancellation rules. See [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/) and [Appointment template settings reference](https://personalisationhub.com/support-centre/appointment-bookings/appointment-template-settings-reference/). - **Queueing with time to serve.** The demo tenant's *Home Loan* reason for visit (45 minutes) with *Variable Rate* and *Fixed Rate* sub-categories drives an honest estimated wait time and tells the specialist what the customer wants before the conversation starts. See [Add reason-for-visit categories and sub-categories](https://personalisationhub.com/support-centre/queue-management/add-reason-for-visit-categories-and-sub-categories/). - **Offers that follow the customer in.** Because the platform sits on your primary domain, the offer a customer saw on the website can be shown again on the branch display and mobile store site, and their engagement with it appears on the staff tablet when they are picked up. See [Use customer and decisioning data to personalise the store visit](https://personalisationhub.com/support-centre/personalisation-and-ai/use-customer-and-decisioning-data-to-personalise-the-store-visit/). - **Branch-level control of access and data.** IP restrictions or a CDN in front of the platform, data held in your own AWS account, and a configurable retention period for queue and appointment records. See [Where is my data stored and how is the platform secured?](https://personalisationhub.com/support-centre/getting-started/where-is-my-data-stored-and-how-is-the-platform-secured/). - **End-to-end visibility for HQ.** Wait times, serve times and reason-for-visit volumes per branch in **Visitor Insights** and **Store Insights**, with upcoming appointment capacity per week. See [Review campaign performance in Insights / Analytics](https://personalisationhub.com/support-centre/launching-campaigns/review-campaign-performance-in-insights-analytics/). **Typical first use case.** Put an offer campaign with a book-an-appointment QR code on 1 branch's window display. Then enable appointments and queueing in that branch with *Home Loan*, *Credit Card* and *Other* reasons for visit, and a concierge display with QR check-in at the entrance, so the extra visitors are served by the right specialist. Start at [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/) and [Set up a dedicated concierge display or kiosk](https://personalisationhub.com/support-centre/queue-management/set-up-a-dedicated-concierge-display-or-kiosk/). ## Hospitality, pubs and quick-service restaurants Pubs, restaurant groups and quick-service chains run menus that change by time of day, weather and stock, across venues with very different customers. Guests queue at the bar or door with no idea of the wait, and menu boards are updated by hand or not at all. ### What Personalisation Hub delivers - **Day-parting and scheduled menus.** A campaign carries 1 or more schedules — breakfast, lunch, dinner, or only while the venue is open — and *Menu Board - Landscape* and *Menu Board - Portrait* display types in the demo tenant show the intended set-up. See [Schedule a campaign](https://personalisationhub.com/support-centre/launching-campaigns/schedule-a-campaign/). - **Weather and season localisation.** Variable segments such as *Hot Day* and *Cold Day*, and a per-store season that is set automatically from the store's country, let cold drinks or soups take over the boards when conditions change. See [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/). - **Queue for a table.** The demo tenant's default mobile site includes a *Queue for Table* menu item shown in the connected-store and connected-display states, so guests join from a QR code at the door and get an SMS when their table is ready. See [Let a visitor join the queue by scanning a QR code on a display](https://personalisationhub.com/support-centre/queue-management/let-a-visitor-join-the-queue-by-scanning-a-qr-code-on-a-display/). - **Hide sold-out items.** A store manager toggles an out-of-stock segment from the tablet and the campaigns for that item stop playing in that venue. See [Update your store's segments (Retail Admin)](https://personalisationhub.com/support-centre/stores-and-retail-data/update-your-stores-segments-retail-admin/). - **Personalised offers on the guest's phone.** QR Control on a menu board lets a guest pull an offer to their phone, and profile data from your loyalty platform can unlock a personalised discount through the Visitor API. See [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/). **Typical first use case.** Register the menu boards in 1 venue as a *Menu Board* display type, schedule breakfast, lunch and dinner campaigns, and add a *Hot Day* segment the manager can switch on. Start at [Create a display type and playlist](https://personalisationhub.com/support-centre/digital-signage/create-a-display-type-and-playlist/). ## Grocery, pharmacy and health retail Grocers and pharmacies serve high volumes of short visits, many of them with a specific purpose — a prescription, a click-and-collect order, a health consultation — that customers would rather not wait in a physical line for. Screens above fridges, at the dispensary and in the aisle play national promotions with no link to the local category or the shopper in front of them. ### What Personalisation Hub delivers - **Prescription and pickup queueing.** The demo tenant's *Pick Up Prescription* reason for visit (15 minutes) and the *Appointments - Click & Collect* SMS template show the model: the customer joins the queue or books a pickup slot, keeps shopping, and is texted when it is ready. See [Enable virtual store queueing](https://personalisationhub.com/support-centre/queue-management/enable-virtual-store-queueing/) and [SMS and email messages sent to visitors](https://personalisationhub.com/support-centre/queue-management/sms-and-email-messages-sent-to-visitors/). - **A pharmacy mobile site.** A *Pharmacy - Store Connect* mobile site template and *Pharmacy Landscape* / *Pharmacy Portrait* display types exist in the demo tenant as starting points for a dispensary-focused experience. See [Assign a different mobile site template to a store, display or zone](https://personalisationhub.com/support-centre/mobile-store-sites/assign-a-different-mobile-site-template-to-a-store-display-or-zone/). - **Category screens.** Display types such as *Fridge Top Display* (3500 x 1080) and display tags let a campaign target only the screens in a category bay, and zone templates change the mobile site as the shopper moves between departments. See [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/) and [Personalise a visitor's store experience](https://personalisationhub.com/support-centre/mobile-store-sites/personalise-a-visitors-store-experience/). - **Weather-led ranging.** *Hot Day* and *Cold Day* segments switch cold drinks, hydration and cold-and-flu messaging by store. See [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/). - **POS attribution.** The **Transactions** report ingests per-line-item POS data so campaign playback can be compared with sales in the same store and hour. See [Review campaign performance in Insights / Analytics](https://personalisationhub.com/support-centre/launching-campaigns/review-campaign-performance-in-insights-analytics/). **Typical first use case.** Enable queueing in 1 pharmacy with *Pick Up Prescription* as the first reason for visit and a QR code at the dispensary counter. Start at [Enable virtual store queueing](https://personalisationhub.com/support-centre/queue-management/enable-virtual-store-queueing/). ## Airports, transport hubs and venues Stores and food courts inside airports, stations and stadiums face a captive but transient audience, tight trading windows around departures and events, and landlord requirements for what plays on shared screens. The same national campaign is rarely right for a terminal at 05:00 and a suburban high street at noon. ### What Personalisation Hub delivers - **An *Airport* segment.** Fixed store segments such as *Airport*, *Metro* and *Regional* — set by HQ, not by the store — keep terminal stores on their own campaign set. The demo tenant includes an international airport store to illustrate it. See [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/). - **Food court and external screens.** Display tags such as *Food Court*, *External Facing* and *Internal Facing* target campaigns at specific screens within a venue. See [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/). - **Trading-hour schedules.** Campaigns can run only while each store is open, with special holiday hours per store, so early and late trading windows are respected automatically. See [Schedule a campaign](https://personalisationhub.com/support-centre/launching-campaigns/schedule-a-campaign/) and [Set special holiday opening hours (Retail Admin)](https://personalisationhub.com/support-centre/stores-and-retail-data/set-special-holiday-opening-hours-retail-admin/). - **Directions inside the venue.** The mobile store site's *Away from Store* state offers Google Maps directions to the store's front door, reached from a QR code on any screen. See [Add Google Maps directions to your mobile site](https://personalisationhub.com/support-centre/mobile-store-sites/add-google-maps-directions-to-your-mobile-site/). - **Screen health across many sites.** Offline device notifications email the right people when displays in a venue have been offline for a set time, and the stores list shows connected displays per site. See [Get notified when a display goes offline](https://personalisationhub.com/support-centre/digital-signage/get-notified-when-a-display-goes-offline/). **Typical first use case.** Create the *Airport* fixed segment, assign it to terminal stores, and clone the national campaign with an airport-only schedule. Start at [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/). ## Automotive dealerships and showrooms Showroom visits are long, appointment-led and high value — a test drive, a service booking, a finance conversation — and the customer has usually configured the car online first. Front-of-house staff cannot tell a browsing visitor from one with a booking, and showroom screens show the same range film to everyone. ### What Personalisation Hub delivers - **Appointments for test drives and service.** Customers book a slot, confirm by SMS link, get a reminder and check in on arrival; each store controls its own slots and blocks out dates it cannot serve. See [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/) and [Block out dates and times for appointments](https://personalisationhub.com/support-centre/appointment-bookings/block-out-dates-and-times-for-appointments/). - **Reason for visit and visitor type.** Categories such as *Test Drive* or *Service* with a time to serve, and visitor types (new, existing, business), tell staff who to pick up and how long they will need. Sub-categories can carry the model line. See [Add reason-for-visit categories and sub-categories](https://personalisationhub.com/support-centre/queue-management/add-reason-for-visit-categories-and-sub-categories/). - **The car they configured, on the showroom screen.** Product holdings and profile data sent to the Visitor API when a known customer checks in can trigger a campaign for that model on the display nearest them, and QR Control lets them open the model page on their phone. See [Trigger campaigns from customer or decisioning data](https://personalisationhub.com/support-centre/personalisation-and-ai/trigger-campaigns-from-customer-or-decisioning-data/) and [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/). - **Localised by dealership.** Fixed segments for region or franchise and variable segments for local stock keep the showroom screens relevant. See [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/). - **Dealer-group visibility.** Wait times, serve times, booked slots and reason-for-visit volumes per dealership in **Insights / Analytics**. See [Review campaign performance in Insights / Analytics](https://personalisationhub.com/support-centre/launching-campaigns/review-campaign-performance-in-insights-analytics/). **Typical first use case.** Enable appointments in 1 dealership with *Test Drive* and *Service* reasons for visit, and add a check-in QR code on the showroom entrance display. Start at [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/). > **Note:** The demo tenant illustrations named on this page — *New Phone*, *Home Loan*, *Pick Up Prescription*, *Queue for Table*, the *Airport* segment and the pharmacy and menu-board display types — are configuration examples, not customer results. No performance figures are quoted because outcomes depend on your stores, campaigns and data. ## Related - [About Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/about-personalisation-hub/) - [Use cases supported by Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/use-cases-supported-by-personalisation-hub/) - [Your first 30 days: the recommended set-up order](https://personalisationhub.com/support-centre/getting-started/your-first-30-days-the-recommended-set-up-order/) - [Glossary](https://personalisationhub.com/support-centre/getting-started/glossary/)