# Getting Started

> What Personalisation Hub is, the benefits it delivers for your industry, and how a new customer gets up and running.

Part of the [Personalisation Hub Help Centre](https://personalisationhub.com/support-centre/?format=md).

- [About Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/about-personalisation-hub/?format=md): What Personalisation Hub is, the 3 product areas it covers, and the benefit each feature delivers — the executive summary for a new customer.
- [Benefits by industry](https://personalisationhub.com/support-centre/getting-started/benefits-by-industry/?format=md): What Personalisation Hub delivers for retail, retail media, telco, banking, hospitality, grocery and pharmacy, venues and automotive — passer-by traffic and in-store conversion first for telcos and banks — with a first use case for each.
- [Use cases supported by Personalisation Hub](https://personalisationhub.com/support-centre/getting-started/use-cases-supported-by-personalisation-hub/?format=md): The 3 primary use cases — connected retail experience, first-party retail media targeting and hyper-localised campaigns for every store — and why passer-by traffic and in-store conversion lead for telcos and banks.
- [Your first 30 days: the recommended set-up order](https://personalisationhub.com/support-centre/getting-started/your-first-30-days-the-recommended-set-up-order/?format=md): The 11 milestones a new customer follows, in order, from the pre-installation checklist to reviewing insights — who does each and roughly how long it takes.
- [Pre-installation checklist](https://personalisationhub.com/support-centre/getting-started/pre-installation-checklist/?format=md): Every decision, account, key and asset to gather before installing Personalisation Hub, grouped by when it is needed, with the 3 permanent choices flagged.
- [Glossary](https://personalisationhub.com/support-centre/getting-started/glossary/?format=md): Alphabetical definitions of the terms used in HQ Admin, Retail Admin and this help centre, from AI agents and display types to zones.
- [Where is my data stored and how is the platform secured?](https://personalisationhub.com/support-centre/getting-started/where-is-my-data-stored-and-how-is-the-platform-secured/?format=md): Your data stays in your own AWS account and VPC. How it is stored and encrypted, who can reach the platform, how users and integrations authenticate, and what you retain.
- [How do I get support?](https://personalisationhub.com/support-centre/getting-started/how-do-i-get-support/?format=md): Email support@personalisationhub.com with your platform domain, environment and screenshots; store staff go to their organisation's own helpdesk first.
- [Is there a free trial?](https://personalisationhub.com/support-centre/getting-started/is-there-a-free-trial/?format=md): Yes — the AWS Marketplace subscription includes a 30-day free trial of the licence, cancellable at any time; AWS infrastructure costs are billed separately.