# Company Settings and Platform Admin explained

> Learn which settings live under Company Settings, which live under Platform Admin, and which article documents each page.

Explanation · Company Set-up & Users · Last updated 17 September 2026

URL: https://personalisationhub.com/support-centre/company-set-up-and-users/company-settings-and-platform-admin-explained/

HQ Admin keeps its configuration in 2 places. **Company Settings** holds what describes your organisation: brand, users, audiences and the lists your campaigns and stores draw on. **Platform Admin** holds security and the switches that turn platform features and integrations on or off. Both sit in the bottom group of the left navigation and open a page with a sub-navigation card on the left and the settings panel on the right.

## Company Settings

The sub-navigation lists **Platform Set-up**, **Brand / Logo / Guidelines**, **Campaign Settings**, **Retail Admin Set-up** and a collapsible **Retail Settings** group containing **Store Segments**, **Display Tags** and **CTA Settings**.

| Page | What it controls | Article |
| --- | --- | --- |
| Platform Set-up | Platform (sender) email address and sender name, Admin / Marketing / Helpdesk users, SMS sender ID, AWS SES region, helpdesk phone, support email, privacy policy URL | [Step 4 — First login and platform set-up](https://personalisationhub.com/support-centre/platform-installation/step-4-first-login-and-platform-set-up/), [Add HQ Admin, Marketing and Helpdesk users](https://personalisationhub.com/support-centre/company-set-up-and-users/add-hq-admin-marketing-and-helpdesk-users/) |
| Brand / Logo / Guidelines | Brand name, primary business category, logos and icons for dark and light backgrounds, brand guidelines PDF used by the AI agents | [Step 5 — Upload your brand, logos and icons](https://personalisationhub.com/support-centre/platform-installation/step-5-upload-your-brand-logos-and-icons/), [Upload your brand guidelines for the AI agents](https://personalisationhub.com/support-centre/company-set-up-and-users/upload-your-brand-guidelines-for-the-ai-agents/) |
| Campaign Settings | Target audiences (personas) and campaign objectives offered in every campaign brief | [Define target audiences and campaign objectives](https://personalisationhub.com/support-centre/company-set-up-and-users/define-target-audiences-and-campaign-objectives/) |
| Retail Admin Set-up | CSV upload of Staff and Store_Manager users, the default first-time login password, the Retail Admin login link | [Upload Retail Admin users for your stores](https://personalisationhub.com/support-centre/company-set-up-and-users/upload-retail-admin-users-for-your-stores/) |
| Retail Settings → Store Segments | Variable store segments (store managers can set) and fixed store segments (HQ only) used to localise campaigns | [Localise campaigns with store segments](https://personalisationhub.com/support-centre/launching-campaigns/localise-campaigns-with-store-segments/) |
| Retail Settings → Display Tags | Tags that can be assigned to displays and used to target campaigns | [Target campaigns at specific displays with display tags](https://personalisationhub.com/support-centre/launching-campaigns/target-campaigns-at-specific-displays-with-display-tags/) |
| Retail Settings → CTA Settings | Custom links in the HQ Admin and Retail Admin left-hand menus, log-out button, back-link, default Retail Admin profile image | [Add custom menu links (CTA settings) to HQ Admin and Retail Admin](https://personalisationhub.com/support-centre/company-set-up-and-users/add-custom-menu-links-cta-settings-to-hq-admin-and-retail-admin/) |

## Platform Admin

The sub-navigation lists **Security (IP Restrictions)** and a collapsible **Enabled Features** group. Each feature page turns one capability on and holds its settings. Most feature toggles are platform-wide; queueing, appointments and digital signage are also switched per store under **Stores / Branches → Enabled Features**, and QR Control, proximity and vision per display under **Displays & Devices → Enabled Features**.

| Page | What it controls | Article |
| --- | --- | --- |
| Security (IP Restrictions) | Which IP addresses (CIDR ranges) can reach the platform, up to 400 records | [Step 7 — Restrict platform access by IP address](https://personalisationhub.com/support-centre/platform-installation/step-7-restrict-platform-access-by-ip-address/) |
| Google Maps/Places | The Google Maps API key used to find stores and addresses | [Connect the platform to Google Maps / Places](https://personalisationhub.com/support-centre/integrations-and-3rd-party-guides/connect-the-platform-to-google-maps-places/) |
| Digital Signage | Enables digital signage and explains device registration for Amazon Signage / FireTV and ChromeOS / Android | [Enable digital signage](https://personalisationhub.com/support-centre/digital-signage/enable-digital-signage/) |
| Campaign Monitoring Settings | Closed-loop campaign optimisation, on-rotation classification rules, playback analytics retention | [Configure campaign playback monitoring](https://personalisationhub.com/support-centre/digital-signage/configure-campaign-playback-monitoring/) |
| Queueing / Appointments | Queue settings, appointment templates and calendar blocking, shared SMS and email templates, reason-for-visit categories | [Enable virtual store queueing](https://personalisationhub.com/support-centre/queue-management/enable-virtual-store-queueing/), [Enable appointment bookings](https://personalisationhub.com/support-centre/appointment-bookings/enable-appointment-bookings/) |
| Mobile Store Sites | Mobile site templates, their header, menu items and look and feel | [Define your default mobile site template](https://personalisationhub.com/support-centre/mobile-store-sites/define-your-default-mobile-site-template/) |
| API Authentication | Secrets and tokens for connected platforms such as the Visitor API and digital signage | [Create API authentication credentials for an integration](https://personalisationhub.com/support-centre/integrations-and-3rd-party-guides/create-api-authentication-credentials-for-an-integration/) |
| Google Business Profile | Connects your Google account so store data can be synchronised | [Connect the platform to Google Business Profile](https://personalisationhub.com/support-centre/integrations-and-3rd-party-guides/connect-the-platform-to-google-business-profile/) |
| QR Control | Shows a QR code on connected store displays so visitors can engage with campaigns | [Enable QR Control and set the default QR code settings](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-qr-control-and-set-the-default-qr-code-settings/) |
| AI Models / Integrations | The AI model providers (OpenAI, Google Gen AI, LTX), base URLs and API keys the AI assistant needs before it can create a campaign, plus retry settings | [Connect AI models and providers](https://personalisationhub.com/support-centre/personalisation-and-ai/connect-ai-models-and-providers/) |
| AI Agents / Skills | The system prompts and models behind each AI skill | [AI agents and skills reference](https://personalisationhub.com/support-centre/personalisation-and-ai/ai-agents-and-skills-reference/) |
| MIST (Proximity) | MIST account credentials for proximity-based personalisation | [Enable proximity personalisation with MIST](https://personalisationhub.com/support-centre/personalisation-and-ai/enable-proximity-personalisation-with-mist/) |

## Who can change these settings

Changes on **Platform Set-up** prompt for your Admin password before they are saved. Store managers never see Company Settings or Platform Admin; the settings they can maintain themselves live in Retail Admin under **Store Info**.

## Related

- [Your first 30 days: the recommended set-up order](https://personalisationhub.com/support-centre/getting-started/your-first-30-days-the-recommended-set-up-order/)
- [Glossary](https://personalisationhub.com/support-centre/getting-started/glossary/)
- [How store data works in Personalisation Hub](https://personalisationhub.com/support-centre/stores-and-retail-data/how-store-data-works-in-personalisation-hub/)