# Add HQ Admin, Marketing and Helpdesk users

> Invite colleagues to HQ Admin as Admin, Marketing or Helpdesk users from Company Settings → Platform Set-up, and send them their password link.

How-to guide · Company Set-up & Users · Last updated 15 September 2026

URL: https://personalisationhub.com/support-centre/company-set-up-and-users/add-hq-admin-marketing-and-helpdesk-users/

HQ Admin users are added by email address on the **Platform Set-up** page, in one of 3 roles: Admin, Marketing or Helpdesk. Each new user receives an email with a link to set their password. Allow about 5 minutes.

## Before you begin

- An HQ Admin account with the Admin role — saving this page prompts for your Admin password.
- The **Platform Email address (AWS SES Email)** shows the status **Verified**. Until it does, the platform cannot send invitations. See [Step 4 — First login and platform set-up](https://personalisationhub.com/support-centre/platform-installation/step-4-first-login-and-platform-set-up/).

## Steps

1. In the left navigation, select **Company Settings**. The **Platform Set-up** page opens.
2. In **Admin Users (email addresses)**, **Marketing Users (email addresses)** or **Helpdesk Users (email addresses)**, enter each email address and press **Enter** after each one.
3. Select the **Send Email to Newly Added User(s)** checkbox.If you leave it clear, no email is sent and the new user has to use the **Forgot password** link on the login page instead.

4. Select **Save Changes**.
5. When prompted, enter your Admin password to confirm the change.

> **Note:** The password link in the invitation is valid for 24 hours. After that, the user selects the **Forgot password** link on the HQ Admin login page to set a password.

## Verify it worked

The new email address appears as a tag in the role field you added it to, and the user receives an email from your **Email Sender Name (From)** with a link to set their password.

## Roles

Saving the **Platform Set-up** page requires an Admin password, so managing users is an Admin task. The sources do not describe what the Marketing and Helpdesk roles can and cannot do.

## Troubleshooting

### The new user did not receive an email

**Cause.** The platform email address is not yet **Verified**, your AWS SES account is still in sandbox mode, or the checkbox was clear when you saved.

**Fix.** Confirm the status badge reads **Verified**, then ask the user to use **Forgot password** on the login page.

## Next step

[Define target audiences and campaign objectives](https://personalisationhub.com/support-centre/company-set-up-and-users/define-target-audiences-and-campaign-objectives/)

## Related

- [Upload Retail Admin users for your stores](https://personalisationhub.com/support-centre/company-set-up-and-users/upload-retail-admin-users-for-your-stores/)
- [I can't sign in to the platform](https://personalisationhub.com/support-centre/company-set-up-and-users/i-can-t-sign-in-to-the-platform/)
- [Company Settings and Platform Admin explained](https://personalisationhub.com/support-centre/company-set-up-and-users/company-settings-and-platform-admin-explained/)