# Personalisation Hub for Telco Retail

Personalisation Hub is a self-hosted personalisation platform that drives more walk-ins to telco stores and converts more visits into new and post-pay subscriptions. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, entrance screen and device display in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Telco retail stores
- **Outcomes:** Walk-ins, In-store conversion, Post-pay subscriptions, Walk-out rate
- **Touchpoints:** Website, Mobile app, Entrance screen, Device display
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
More customers walk in, and more visits convert to new and post-pay subscriptions.

## How a visit is personalised
1. **Before the visit** (App, website and store site): Customers with an upgrade or offer due are invited in, with live queue times for their nearest store. Result: More walk-ins.
2. **Arriving** (Check-in): Virtual queue, appointment or proximity check-in records who's here and why. Result: Every visit starts with a known reason.
3. **The wait** (In-store screens): Content is matched to the reasons customers are waiting. Result: Customers reach the counter already interested.
4. **With the team** (Staff handover): Staff see the customer's context when they call them up. Result: Shorter handling and more offers accepted.
5. **After the visit** (Store insights): Wait times, visit reasons and staff performance by store. Result: Better rostering and coaching.

## Examples
- **Walk-in campaign · iPhone user, contract ending:** localisation (Wed 12:30pm · lunch; Mild · 18°C; Latest iPhone · in stock at this store); customer data (Contract ends in 30 days; iPhone 13 · MacBook and iPad at home; Heavy data user · two lines; Walk-in offer · latest iPhone with trade-in bonus); campaign "Time for a new iPhone?" shown on website, mobile app, entrance screen and device display.
- **In-store wait · prepaid Android user:** localisation (Sat 10:05am · weekend; Showers · 15°C; Wait time · 6 min); customer data (Prepaid · three years; Android phone · four years old; Uses three times the included data; Convert · post-pay with a new Android phone); campaign "More data. A newer phone." shown on website, mobile app, entrance screen and device display.
- **New to brand · Apple household switching:** localisation (Sun 1:20pm · weekend; Sunny · 22°C; iPad and Apple Watch plans · available); customer data (New to brand · switching; Three iPhones, an iPad and an Apple Watch; Shares data across five devices; Family bundle · phones, iPad and Watch on one plan); campaign "Bring the whole family across." shown on website, mobile app, entrance screen and device display.

## Benefits calculator
Inputs: stores, visits per store per day, visits that buy a connection or upgrade today, monthly arpu. Assumptions: extra walk-ins from targeted campaigns (default 5%), uplift in conversion from personalised offers (default 15%), average customer lifetime (default 24 months). Customers per day × 365 × today's conversion gives today's purchases. Personalised offers lift that conversion rate by the uplift percentage, e.g. 20% with a 15% uplift becomes 23% (and, where shown, extra walk-ins come in at the new rate). Extra purchases × value = incremental revenue.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Can we use our existing app and check-in?**
Yes. Personalisation Hub works with your own app and arrival detection, as well as its own virtual queue, appointments and proximity check-in.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)