# Personalisation Hub for Retail Media

Personalisation Hub is a self-hosted personalisation platform that turns a retailer's stores, app and website into one measurable retail media network. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, entrance screen and smart shelf in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Retailers running or launching a retail media network
- **Outcomes:** Media revenue, New-to-brand buyers, Incremental sales, Repeat bookings
- **Touchpoints:** Website, Mobile app, Entrance screen, Smart shelf
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
New media revenue from the screens you already own, with every sale proven to the brands that paid for it.

## How a visit is personalised
1. **Brand brief** (Your retail media team): A brand wants new-to-brand buyers in its category, in chosen stores and dayparts. Result: A clear, sellable audience.
2. **Audience** (Your CDP and loyalty data): The audience is built from your own first-party data, inside your cloud. Result: Precise targeting, no data shared.
3. **In store** (Entrance, shelf and aisle screens): Brand creative plays when and where the audience shops, adapted to stock and weather. Result: Reach at the moment of choice.
4. **Across channels** (App and website): The same campaign reaches the audience in your app and on your website. Result: One campaign, every touchpoint.
5. **Proof** (Closed-loop attribution): Every exposure is matched to sales, so the brand sees the incremental result. Result: Brands book again.

## Examples
- **New to brand · hot day · drinks brand:** localisation (Sat 1:20pm · weekend shop; Hot · 30°C; Sparkling water · high stock · aisle 6); customer data (New to brand · buys a competing water; Health-conscious shopper · loyalty member; Brand-funded · 20% off first pack); campaign "Sparkling and ice-cold." shown on website, mobile app, entrance screen and smart shelf.
- **Lapsed brand buyer · breakfast · cereal brand:** localisation (Tue 7:45am · morning shop; Cool · 12°C; Cereal end-cap · fully stocked); customer data (Lapsed from brand · 90 days; Family shopper · breakfast category; Brand-funded win-back · two for $9); campaign "Breakfast, back on the table." shown on website, mobile app, entrance screen and smart shelf.
- **Loyal brand buyer · product launch · skincare brand:** localisation (Thu 6:10pm · after work; Warm · 24°C; New serum · launch stock in); customer data (Loyal brand buyer; Premium skincare shopper; Brand launch · free sample with purchase); campaign "New serum. Try it first." shown on website, mobile app, entrance screen and smart shelf.

## Benefits calculator
Inputs: stores, screens per store, media revenue per screen per month, shoppers per store per day, in-store conversion percentage today, average offer spend. Assumptions: screen time sold (default 50%), premium for loyalty-targeted campaigns (default 30%), uplift in conversion from personalised offers (default 15%). Media: stores × screens × media revenue per screen × 12 × screen time sold × (1 + targeting premium). Offers: shoppers per day × 365 × today's offer conversion × the uplift percentage × average offer spend.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Do brands get access to our shopper data?**
No. Audiences are built and activated inside your own cloud. Brands see reach and sales results, never the underlying data.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)