# Personalisation Hub for Quick Service Restaurants

Personalisation Hub is a self-hosted personalisation platform that lifts order value across menu boards, drive-thru and self-order kiosks for quick service restaurants. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise mobile app, drive-thru screen, menu board and self-order kiosk in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Quick service restaurant chains
- **Outcomes:** Average order value, Upsell take-up, Visit frequency, Promotion uplift
- **Touchpoints:** Mobile app, Drive-thru screen, Menu board, Self-order kiosk
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
Higher order values and more repeat visits from every screen you run.

## How a visit is personalised
1. **Before the visit** (App and restaurant site): Each restaurant's site shows local offers, opening hours and order-ahead. Result: More visits planned.
2. **Ordering** (Menu boards and drive-thru): Promotions change by daypart, weather and audience mix. Result: Higher order value.
3. **Waiting** (Virtual queue): Customers wait for collection on their phone instead of crowding the counter. Result: A calmer counter.
4. **Dining in** (Dining room screens and QR): QR Control lets diners interact with screens from their phone, with an offer for next time. Result: More repeat visits.

## Examples
- **Cold morning · new to brand:** localisation (Mon 7:15am · breakfast; Cold morning · 7°C; Hash browns · high stock); customer data (New to brand · first app order; Commuter · orders coffee; Upsell · free hash brown with coffee); campaign "Make it a hot breakfast." shown on mobile app, drive-thru screen, menu board and self-order kiosk.
- **Friday dinner · loyal family:** localisation (Fri 8:05pm · dinner; Warm · 22°C; Family bundles · available); customer data (Loyal · orders most Fridays; Household of four; Bundle · family feast with free dessert); campaign "Feeding the family?" shown on mobile app, drive-thru screen, menu board and self-order kiosk.
- **Hot afternoon · lapsed customer:** localisation (Wed 3:00pm · quiet afternoon; Hot · 34°C; Shakes · machine full); customer data (Lapsed · 30 days; Student · afternoon visits; Win-back · any shake $3); campaign "Afternoon cool-down." shown on mobile app, drive-thru screen, menu board and self-order kiosk.

## Benefits calculator
Inputs: restaurants, orders per restaurant per day, orders that take an upsell today, average upsell value. Assumptions: uplift in upsell rate from personalised offers (default 15%). Customers per day × 365 × today's conversion gives today's purchases. Personalised offers lift that conversion rate by the uplift percentage, e.g. 20% with a 15% uplift becomes 23% (and, where shown, extra walk-ins come in at the new rate). Extra purchases × value = incremental revenue.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Can we change menu board content centrally?**
Yes. Update a promotion once and it rolls out to every restaurant, adapted to local dayparts, weather and events.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one restaurant. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)