# Personalisation Hub for Pharmacy

Personalisation Hub is a self-hosted personalisation platform that removes queues from pharmacies, brings in more walk-ins and turns waiting time into sales. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, entrance screen and smart shelf in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Community pharmacies and pharmacy groups
- **Outcomes:** Walk-ins, Wait time, In-pharmacy conversion, Front-of-shop basket
- **Touchpoints:** Website, Mobile app, Entrance screen, Smart shelf
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
More walk-ins, more in-pharmacy sales and a far better pharmacy experience.

## How a visit is personalised
1. **Passing by** (App and pharmacy site): Customers nearby are invited in for services such as walk-in vaccinations. Result: Incremental walk-ins.
2. **Arriving** (Virtual queue check-in): Customers drop off a script or join the queue from their phone. Result: No line at the counter.
3. **The wait** (Screens and smart shelves): Customers browse while they wait and get a message when ready. Screens show relevant services and ranges. Result: Waiting time becomes shopping time.
4. **At the counter** (Staff handover): The pharmacist sees the reason for the visit before the conversation starts. Result: Faster, more relevant care.
5. **Front of shop** (Shelf and counter screens): Supplier campaigns run at the shelf and are measured to the sale. Result: Bigger baskets and new media revenue.

## Examples
- **Script drop-off · no standing in line:** localisation (Mon 10:15am · morning; Cool · 13°C; Script wait · 12 min); customer data (New to pharmacy; Skincare shopper · buys front of shop monthly; While you wait · 20% off skincare); campaign "No need to stand in line." shown on website, mobile app, entrance screen and smart shelf.
- **Passing by · walk-in flu vaccine:** localisation (Thu 8:10am · commute; Cool · 11°C · flu season; Flu vaccines · 40 doses · walk-ins today); customer data (Lapsed · 6 months; Opted in to health reminders; Walk-in invite · no booking needed); campaign "Walk in for your flu vaccine." shown on website, mobile app, entrance screen and smart shelf.
- **While you wait · Silver member:** localisation (Sat 11:00am · weekend; Sunny · 29°C · high UV; Sun care · new range in); customer data (Rewards member · Silver; Skincare and sun care shopper; In-pharmacy offer · double points on sun care); campaign "While you wait: sun care." shown on website, mobile app, entrance screen and smart shelf.

## Benefits calculator
Inputs: pharmacies, customers per pharmacy per day, customers who buy front of shop today, average front-of-shop basket. Assumptions: extra walk-ins (default 4%), uplift in conversion from personalised offers (default 15%). Customers per day × 365 × today's conversion gives today's purchases. Personalised offers lift that conversion rate by the uplift percentage, e.g. 20% with a 15% uplift becomes 23% (and, where shown, extra walk-ins come in at the new rate). Extra purchases × value = incremental revenue.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Is customer health information used for targeting?**
You decide. Screens can be personalised from visit reason and context, such as season and time of day, and all data stays in your own cloud behind your security controls.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one pharmacy. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)