# Personalisation Hub for Grocery & Supermarkets

Personalisation Hub is a self-hosted personalisation platform that grows basket size for supermarkets and grocers and adds retail media revenue. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise website, mobile app, entrance screen and smart shelf in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Supermarkets and grocers
- **Outcomes:** Basket size, Category growth, Promotion uplift, Retail media revenue
- **Touchpoints:** Website, Mobile app, Entrance screen, Smart shelf
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
More in every basket, and a new revenue line from your screens.

## How a visit is personalised
1. **Planning the shop** (App and store site): A store site for each location shows this week's local specials, hours and services. Result: Shoppers arrive with you on the list.
2. **Arriving** (Entrance screens): Loyalty check-in and the live audience mix decide what plays at the door. Result: The first screen they see is relevant.
3. **In the aisles** (Shelf-edge screens): Content changes with the time of day, the local weather and who's nearby. Result: More add-on and impulse buys.
4. **At the service counter** (Virtual queue): Shoppers join the deli or butcher queue from their phone and keep shopping until called. Result: Waiting time becomes shopping time.
5. **At the checkout** (Checkout and sales data): Every sale is matched back to the campaigns and screens that drove it. Result: You know which screens paid for themselves.

## Examples
- **Rainy evening · new to brand:** localisation (Thu 5:40pm · after work; Rain from 6pm · 12°C; Soup range · high stock); customer data (New to brand; Young family · shops online weekly; Welcome offer · 20% off soup bundle); campaign "Soup night, sorted." shown on website, mobile app, entrance screen and smart shelf.
- **Sunny Saturday · lapsed Gold member:** localisation (Sat 9:10am · weekend shop; Sunny · 26°C; Sausages and salads · high stock); customer data (Lapsed · 60 days since last shop; Gold tier · family of five; Win-back · double points on barbecue); campaign "Barbecue weekend." shown on website, mobile app, entrance screen and smart shelf.
- **Weekday lunch · loyal plant-based buyer:** localisation (Mon 12:15pm · lunch rush; Mild · 19°C; Plant-based wraps · 40 packs); customer data (Loyal · buys lunch here weekly; Plant-based buyer; Offer · plant-based lunch deal $9.90); campaign "Lunch in two minutes." shown on website, mobile app, entrance screen and smart shelf.

## Benefits calculator
Inputs: stores, screens per store, media revenue per screen per month, shoppers per store per day, in-store conversion percentage today, average offer spend. Assumptions: screen time sold (default 50%), premium for loyalty-targeted campaigns (default 30%), uplift in conversion from personalised offers (default 15%). Media: stores × screens × media revenue per screen × 12 × screen time sold × (1 + targeting premium). Offers: shoppers per day × 365 × today's offer conversion × the uplift percentage × average offer spend.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Can we use our loyalty data?**
Yes. Personalisation Hub activates your first-party and loyalty data inside your own AWS account, so you can target in store without sharing it with anyone.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)