# Personalisation Hub for Fuel & Convenience

Personalisation Hub is a self-hosted personalisation platform that turns fuel-only customers into in-store shoppers and grows basket size across fuel and convenience networks. It combines live store context (time, weather, stock) with your own customer data from your CDP, CRM, loyalty and decisioning systems, and uses it to personalise mobile app, fuel pump screen, shopfront screen and counter screen in real time. Results are measured from screen to sale, and everything runs in your own AWS account.

## Key facts
- **Best for:** Fuel and convenience store networks
- **Outcomes:** Fuel-to-store conversion, Basket size, App member visits, Retail media revenue
- **Touchpoints:** Mobile app, Fuel pump screen, Shopfront screen, Counter screen
- **Data used:** Time, weather and stock, plus your own CDP, CRM, loyalty and decisioning data
- **Deployment:** Self-hosted in your own AWS account (VPC) and on your own domain
- **Devices:** Any digital signage device, alongside your existing app and systems
- **Try it:** 30-day free trial on AWS Marketplace, then billed through your AWS account

## Outcome
More fuel customers walk in, every basket grows, and every screen earns supplier-funded media revenue.

## How a visit is personalised
1. **At the pump** (Pump screens and app): App members are recognised at the pump and offered something inside that fits the moment. Result: Fuel-only customers walk in.
2. **At the shopfront** (Window screens): Audience-aware creative with a dynamic QR code for the offer. Result: Passers-by become customers.
3. **In store** (Fridge and aisle screens): Content switches for the breakfast, lunch and after-school rush. Result: An extra item in every visit.
4. **At the counter** (Counter screens): Meal deals and brand promotions at the point of decision. Result: Bigger baskets.
5. **Next time** (Store site and app): Customers order ahead, check in on arrival and collect in seconds. Result: More frequent visits.

## Examples
- **Fuel-only customer · morning commute:** localisation (Tue 6:52am · commuter rush; Cold · 9°C; Hot food cabinet full · coffee ready); customer data (Fuel-only · never bought in store; App member · fuels twice a week; Convert · free coffee with today's fill); campaign "Fuel done. Coffee's on us." shown on mobile app, fuel pump screen, shopfront screen and counter screen.
- **Hot afternoon · supplier-funded frozen drinks:** localisation (Fri 3:35pm · after school; Hot · 32°C; Frozen drink machine full · 8 flavours); customer data (Loyal · visits four times a week; Parent · after-school stop; Supplier-funded · two frozen drinks $4); campaign "Beat the heat." shown on mobile app, fuel pump screen, shopfront screen and counter screen.
- **Late-night shift · lapsed member:** localisation (Sat 11:40pm · late night; Cool · 14°C; Hot meals and energy drinks · in stock); customer data (Lapsed · 30 days; Night-shift worker · meal and drink buyer; Win-back · hot meal and drink $8); campaign "Late shift? We've got you." shown on mobile app, fuel pump screen, shopfront screen and counter screen.

## Benefits calculator
Inputs: stores, fuel customers per store per day, fuel customers who walk in and buy today, average in-store spend. Assumptions: uplift in conversion from personalised offers (default 15%). Customers per day × 365 × today's conversion gives today's purchases. Personalised offers lift that conversion rate by the uplift percentage, e.g. 20% with a 15% uplift becomes 23% (and, where shown, extra walk-ins come in at the new rate). Extra purchases × value = incremental revenue.

## FAQ
**Do we need new screens?**
No. Personalisation Hub works with any digital signage device, alongside the check-in, app and data systems you already run.

**Can we run it across thousands of stores?**
Yes. Content, localisation and device monitoring are managed centrally for every store and screen, on infrastructure that scales in your own AWS account.

**How do we get started?**
Start a 30-day free trial on AWS Marketplace and run it in one store. After that it's simply added to your AWS bill, and you can cancel any time.


Try it: [Try Free with AWS](https://aws.amazon.com/marketplace/pp/prodview-3uiwcnbrpvj76?trk=59c672e4-15c4-4782-aee9-4352db108809&sc_channel=el&source=personalisationhub)